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About Digital Gold

Digital Gold is the new virtual currency that lets you buy and sell gold online in a matter of minutes. The Digital Gold you buy is backed up by physical gold reserves, and with the Digital Gold you purchase on Finserv MARKETS you get access to a secure vault for 5 years. Gold has always been valuable as an investment tool owing to the easy liquidity it offers, but with Digital Gold, you can sell gold and have the money credited to your account instantly. Additionally, the Digital Gold you buy can be redeemed and delivered to your doorstep - giving you the ease of designing the perfect jewellery for your perfect moment, all from the comfort of your computer. 

Benefits of Investing in Gold

There are several benefits to investing in gold and Digital Gold. These include:

  • Like all gold, Digital Gold acts as a hedge against inflation. The prices of gold are always inversely related to prices in the stock market, which makes gold a great investment at times when the market is witnessing a dip.

  • When you trade in Digital Gold on Finserv MARKETS, the entire process of buying, selling and redeeming gold is all the more faster and more convenient. You can trade in the precious metal from the comfort of your sofa.

  • Gold is often the store of value for most Indian families. This means that gold is held onto for moments when the family might require cash urgently, and gold can be used to procure that cash.

How Digital Gold outscores Traditional Gold Investment

Digital Gold, while retaining the best aspects, also revolutionises the concept of investing in gold. There are several facets at which Digital Gold outscores the traditional manner of investing in gold. These include:

  • Lesser Investment Cost: Earlier, families bought gold only on or for special occasions, including marriages and festivals such as Diwali and Akshay Tritiya; since these purchases involved a significant cost. Now, Digital Gold can be purchased for as little as Rs. 100 on Finserv MARKETS, which makes it a lot more affordable for several different sections of society.

  • Zero Storage Costs & Hassles: Purchase of gold also gives rise to concerns regarding its storage. People don’t want to store gold at home because it may result in burglaries, thefts, etc. As a result, most people end up renting out lockers to keep their gold safe which drives up the costs associated with investing in gold. Digital Gold does away with multiple worries on that score. When you purchase Digital Gold on Finserv MARKETS, you get access to a vault for five years, with no additional charges.

  • Easy Accessibility: While trading in different securities requires you to start a demat account, trading on gold requires no such additional tasks. You can simply register yourself on the Customer Portal of Finserv MARKETS and start trading in gold from Day 1. There is no need for intermediaries or for any additional accounts to be set up for trading in Digital Gold from Finserv MARKETS.

  • Only Pay for the Gold: The traditional manner of buying gold involved visiting a jeweller who could be trusted to not cheat you. Additionally, the gold had to be made into jewellery, for which the jeweller would again charge humongous fees as making charges. During purchase of Digital Gold, you pay only the price of gold and nothing additional.

  • Increased Liquidity: The price of gold always rises when the equity and other securities markets are facing a dip. This is the reason gold has always been a preferred form of investment for investors wishing to diversify their portfolios. However, Digital Gold is even more liquid since it can be sold at the click of a few buttons without the aid of any intermediaries.

  • Purity Guaranteed: With Digital Gold bought on Finserv MARKETS, you can be assured that you are only buying Assay certified 24k gold with 99.5% purity. Investing in traditional gold was a hassle because you had to find jewellers who could be trusted to give you the purity that is now available in the form of Digital Gold.

  • Real-time Market Updates: When you are trading in any commodity, it is essential to stay updated with the market prices to understand the best times to buy or sell the product in the market. Buying Digital Gold on Finserv MARKETS gives you access to the Customer Portal, where you can stay updated with market prices in real time and always know of the best times to buy or sell gold.

Buying, Selling & Redeeming Digital Gold

To buy, sell and redeem Digital Gold, you need to create an account on the Customer Portal of Finserv MARKETS by providing your name, registered mobile number and the PIN code of the area where the purchase is being initiated. Once your account is registered, buying, selling and redeeming Digital Gold can be done in only a couple of steps. Here’s how!

Buying Digital Gold:

Step 1 - Select the amount of gold you wish to buy, either in grams or INR.

Step 2 - Make the payment, and you’re done!

Selling Digital Gold:

Step 1 - Either in grams or INR, select the amount of Digital Gold you wish to be selling. Keep in mind that the price stays locked for a period of 5 minutes while you’re purchasing or selling, so make the most of it.

Step 2 - Enter the details of the bank account where you want the payment to be credit, and that’s it.

Redeeming Digital Gold:

Step 1 - Digital Gold can be redeemed in grams only, and you need to select whether you want to be delivered to you as coins or bars.

Step 2 - Add multiple coins on the basis of how much gold you plan on redeeming. Once done, add it to the cart.

Step 3 - Review the charges associated with the minting of coins and the delivery of your gold.

Step 4 - Confirm the delivery address, where the redeemed gold is to be delivered.

Step 5 - Upon being directed to the payment gateway, make the payments for minting and delivery of your gold.

Step 6 - The amount of gold that you have redeemed will be deducted from your existing Gold account on Finserv MARKETS.

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