Why Digital Gold?

People mostly prefer visiting stores, check the physical product and finally decide to purchase gold. When it comes to investing in physical gold, quality, authenticity and safety are of utmost importance. Now you can purchase gold online without having to worry about quality, purity and safety. Plus, you can buy gold in small amounts. 

Finserv MARKETS facilitates buying, selling and delivery of physical gold through a hassle-free procedure. What’s more, with digital gold price being the same across India, you can buy and sell gold at the market-linked rate, with each quantity of gold purchased backed by actual physical gold. For storage, safety lockers are provided to digital gold investors without any additional charges.

How to buy and sell the digital gold at Finserv MARKETS?

Buying gold online requires just 2 steps. They are as follows:

  1. Existing customers need to log in to the designated customer portal using their mobile number. Do a follow up by confirming your registered email address and pin code. If you are a new customer, you will have to sign up.
  2. Once logged in, proceed to purchase gold. You can buy digital gold either in grams or INR. Once decided, make the payment and you are good to go.

Similarly, selling is also easy. Here’s how you go about the process:

  1. Log in to the customer portal using your mobile number.
  2. Enter the amount of gold you want to sell. This could be either in grams or INR. To enable payment to be credited, you will need to provide your bank details and that’s all. Simple!

What KYC documents are required to buy/sell gold?

Here is the information that you must provide to buy coins/bars online:

  • First of all, your name.

  • Your registered mobile number.

  • Pin code of the place where the purchase of digital gold is initiated.

This is necessary for cumulative transactions that cross Rs. 50,000. For single transactions that amount to Rs. 2 Lakh or more, you will be required to provide your PAN card details.

How to redeem the gold purchased online?

When it comes to buying/selling gold, apart from just buying and selling, you can even choose to redeem it and have your purchase delivered to your doorstep. However, you can only redeem gold in grams. To facilitate this process, here’s what you need to do:

  1. Log in/sign-up to the customer portal using your mobile number.
  2. Choose how you wish to redeem your gold. The options available are coins and bars. Moreover, you can add multiple gold coins depending upon how much you plan on redeeming. Once done, you just need to add this to your cart.
  3. View/know the charges levied for the minting of coins.
  4. Confirm your delivery address.
  5. Proceed to pay the coin minting and delivery charges.
  6. The amount of gold you have redeemed will be deducted from the gold that you have stored in your safety locker.

Upon redeeming your gold, it is delivered to your registered address. The most important fact is that the gold you purchase online at Finserv MARKETS is insured until it is safely handed over to you.

Why choose Finserv MARKETS?

Nobody has time for a delayed process. At Finserv, buying, selling and gold redeeming processes are seamless. In case you need help, the dedicated chatbot ‘Yara’ is always ready to assist. Next is uncapped purchase limit that makes it a lucrative option for gold. While you can buy gold in small quantities, there is no cap on the amount of digital gold you can sell or gift. When it comes to investing in physical gold, quality, authenticity and safety are of utmost importance. With Bajaj’s Digital Gold scheme, it’s all about transparency. There are no hidden charges. Rest assured that you will be provided with all information upfront. Then there is no need for any documentation, with a 2-click buying process facilitated by Finserv MARKETS, there’s no need for documentation when purchasing digital gold.

Features and benefits

  • Secured and insured gold: Your digital gold investment is insured and you needn’t pay a rupee for storage provided.

  • Flexibility in purchase: To begin with, you can purchase gold online in sachets. No need to spend thousands of rupees.

  • Purity: 24 karat gold and 99.5% pure, Assay certified gold available on Finserv MARKETS.

  • No unnecessary cost: Online gold purchase eliminates many costs (making charges, sellers and storage fee) which you would have to pay if you choose to buy gold the traditional way.

  • Gold at your beck and call: Get gold delivered to your residence, at the click of a button. You can accumulate gold by making small purchases. Also, sell gold instantly at current market-linked prices.


Will there be any change in the price of gold if I buy and sell it on the very same day?

The price at which one sells gold, irrespective of the day, is always lower than the price at which one purchases this commodity. Several factors such as bank charges, processing fees and taxes are responsible for this. The price of gold when purchased in grams includes a host of taxes, customs duty, foreign exchange conversion and operational costs. However, making or manufacturing charges and delivery charges are not factored. Hence, the price is updated on a regular basis.

Are gains made on the sale of digital gold taxable?

Digital gold taxation is the same as that of physical gold in terms of classification of gains. But you must keep in mind that this depends on the holding period. As for showing of losses when filing for taxes, yes this is allowed.

Is there a time limit to keep my gold in a vault?

You can avail vault facility to store your digital gold for a period of 5 years. Post this, you must either redeem or sell gold.

Is there a locking period or validity of price when buying/selling digital gold?

There is a price locking period of 5 minutes for buying/selling digital gold. Upon the crossing this time, the gold price is updated.

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