Home Discover Journals Facial recognition goes mainstream with smartphones: Here's what it means

Facial recognition goes mainstream with smartphones: Here's what it means

By Finserv MARKETS - Mar 25,2019
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We all remember the buzz surrounding the launch of the new iPhone X which could be “unlocked” by your face. In fact, the feature was so buzzworthy that it made the new iPhone one of the most coveted devices launched by Apple. Now dozens of mobile phones, including the Google Pixel, Samsung Galaxy Note 9, Moto G6 to name a few have face unlock features. However, the future of facial recognition and its use from retailing to policing goes far beyond just being able to unlock your phone. In fact, companies seem to think it is the future. In fact, in a recent report produced by Counterpoint Technology Market Research, by 2020 over a billion smartphones will have some sort of face recognition technology in them. With Bajaj Finserv EMI Store, you can join the revolution and buy your brand new mobile phone on EMI without a credit card to be delivered at your doorstep in less than 24 hours.

One of the most widespread uses of facial recognition in India is for travel, with the announcement of the Digi Yatra pilot programme. As a part of the initiative launched in selective airports in 2019, during their first travel passengers will go to a registration kiosk to validate their ID. During the same, the photo of the passenger will be added to their Digi Yatra ID. After this, at the entry gate, passengers can scan their boarding passes, which will then validate the passenger and the Digital Yatra ID will identify the passenger through facial recognition. Once their identity is verified the gate will open for entry. Paperless travel has been made easier and how!

In fact, even transferring money to someone can be made easier with facial recognition. There is no need for two-factor authentication and waiting for a one-time-password to conduct financial transactions. Indian digital wallet company PayTm has been working to introduce facial recognition technology to authenticate digital payments, making the process much easier for all customers.

Additionally, facial recognition is also all set to transform schools and learning. Software being developed can help improve the performance of both students and teachers. Technology will be used to analyze facial expressions and eye movements of students to determine whether or not they are paying attention to a lecture or lesson. In fact, the use of facial recognition technology can also transform the medical health industry. With quicker authorized only access to patient data portals, medical records, and lab results through facial recognition software the time needed to diagnose a patient can be reduced significantly.

However, as with the launch of any technology which goes mainstream, there are also concerns about privacy and data theft. Market experts expressed concern about the launch of the iPhone X. They thought that the rise of commercial facial tracking tools could make us a little too comfortable with this technology, making us susceptible to tracking and unfair usage. Governments could use facial tracking software for surveillance, making software which should be used for you, to be used on you.

However, given this, governments could also use facial recognition for your benefit, as in April 2018, the Delhi Police used a similar facial recognition software to identify over 3000 missing children in just four days. The benefits of using facial recognition technology for law enforcement agencies in fighting crime and identifying victims and missing people cannot be denied. The Information Technology Act implemented in India does not specifically deal with the misuse of this technology and there is no legal recourse system set in place to help prevent the same.  If not introduced into the mainstream world with proper regulation and legislation, facial recognition software could be a scary technological advancement. With Bajaj Finserv EMI Store, you can join the facial recognition revolution, by having your brand new smartphone delivered to your doorstep in less than 4 hours with no paperwork, instant approval, zero down payment and zero interest on EMI.

Also, check out the most popular smartphones at The 5 Phones We All Still Want

Read more about Everything you need to know about Android Pie – Bajaj Finserv EMI Store, 10 coolest mobile phone apps of 2019!, Augmented reality on mobile phones: Use cases beyond Pokemon Go and more on the Bajaj Finserv Markets Blogs.

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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522