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Here are 4 companies that hold a technology advantage in washing machines

By Finserv MARKETS - Sep 4,2019
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Washing machines make our lives so much easier on a daily basis. The otherwise arduous task of laundry, getting rid of stubborn stains and dirt is made possible by the miracle of the washing machine technology. Whether it is a semi-automatic washing machine or a fully-automatic version, they help us save tremendous labour and time. Here are the 4 companies manufacturing washing machines and developing innovative technologies that

  1. Whirlpool:

Whirlpool is originally an international brand, but its presence in India has always been strong. It adapts to the Indian characteristics: it can wash clothes even with hard water and work at low water pressures. Washing machines by Whirlpool have a sa wash system and sensors to adjust the water levels, detergent levels and smart lint filters. The technological edge in Whirlpool’s washing machines comes from its Power Scrub Technology. The 3-spring loaded Power Scrub Technology creates superior agitations that help in knocking off tough dirt to give a thorough wash. In fact, superior technology makes its marks on the variants of washing machines under 20000 too: the 360° Bloomwash Pro, available on Bajaj Finserv EMI Store, has a wide edge to edge design with a glass lid which gives better and more convenient drum access. Like all other models, it also makes possible an effective hard water wash: the intelligent hard water mechanism adapts the machine program for washing in hard water, giving improved washing performance. Talking of efficiency, the technology it uses helps save water too. The hot catalytic soak mechanism soaks clothes in concentrated detergent water to loosen the dirt, using 1/3rd the quantity of water to create a high detergent concentration in the process.

  1. Samsung:

Samsung has emerged as one of the most trusted brands in the industry of washing machines in India. The trademarked technology in Samsung Washing machines that elicits a special mention has to be the Eco Bubble technology: Samsung’s ecobubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. Samsung delivers advanced fabric care as well as perfect cleanliness by minimising damages. With less mechanical actions and bubble cushion, your clothes are free from getting damages. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics.

  1. LG:

When it comes to unmatched innovation in washing machines, there’s no brand better than LG. Most of the technologies it uses are revolutionary and game-changers in the truest sense of the word. The revolutionary in-built Jet Spray+ with its powerful water spray washes off dirt and excess detergent giving you the best wash possible without the use of hands. The steaming technology also ensures superior cleaning results with minimizing fabric abrasion. LG is also a forerunner when it comes to energy-saving mechanisms: in LG washing machine with Inverter Direct Drive Technology, the motor is directly attached to the drum without using a belt or pulley. Lesser mechanical parts ensure least energy dissipation which enhances the washing performance, ensures minimal noise and vibration, more durability and energy saving.

  1. IFB:

IFB offers an array of great performing top load fully automatic IFB washing machine under 20000 in India. These washing machines come with the Auto Imbalance Vibration Control Technology which balances the clothes automatically and maintains stability. Another interesting feature is Ball Valve Technology which helps in preventing wastage while enhancing the wash quality. The valve lets the water drain out and keeps the detergent inside the machine. Efficient cleaning is paramount even here.


If you are planning to upgrade to a model with the latest technology, innovations and benefits, but it seems difficult on your budget, you can always buy a washing machine on EMIs from the Bajaj Finserv EMI Store, where you can choose from an array of great brands and models across Whirlpool, Samsung, IFB, Videocon, Llyod and others. Let the washing machine take care of the heavy lifting, and rely on Bajaj Finserv EMI card to avail no cost EMI and zero down payment as per your convenience! You can pay the amount anytime between 3-24 months in easy instalments.


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522