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What are the world's top selling smartphone brands in 2019?

By Finserv MARKETS - Aug 27,2019
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With digital literacy and technological advancements across the globe, innovations in smartphones have been gaining traction in the market. Top smartphone market players have been engaging in continuous strategic partnerships, resulting in high competition.

The smartphone market demand is expected to rise in the coming years due to the surging purchasing power of consumers, especially in emerging economies like India and China. With the advent of budget or cost-effective smartphones and the flourishing of 4G coverage even in the remote areas, the dynamics of the smartphone industry are expected to change drastically.

According to the latest report by Trend Force, global smartphone production volume for 2019 is expected to be 1.41 billion units. Samsung has remained as the global smartphone market leader, while Huawei is expected to surpass Apple in 2019 to become the world’s second largest smartphone maker.

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Are you wondering which are the top selling mobile brands in the world?

Here are the 6 most selling mobile brand in the world:


Founded in 1938 and headquartered in South Korea, Samsung has been able to gain the highest share among the largest smartphone companies across the globe. It has been quite a trend-setter in the global smartphone industry with its innovative offerings. For 2019, Samsung still aims to maintain its existing market share while actively exploring emerging markets. It is expected to remain the leading smartphone maker worldwide with a global market share of 23.1%.

  • Huawei:

Established in 1987, Huawei Technologies is a Chinese company focused in offering telecommunications equipment, multinational networking, and services. The company became one of the largest telecommunications equipment manufacturers post the acquisition of Ericson in 2012. In September 2018, Huawei Technologies revealed the foldable design feature of its next generation of 5G mobiles.

Huawei’s production volume increased by 50.3% YoY, taking advantage of its comprehensive product range and self-developed chips. With its P series and Mate series, Huawei has expanded its share in the premium segment of the Chinese smartphone market, where Apple used to dominate. What has helped Huawei is the pace of its innovations. It was the first to introduce features like reverse wireless charging and on-board AI.

  • Apple:

Apple is a US-based technology company focused on designing, developing, and selling online services, computer software, and consumer electronics. The company has been focusing on launching innovative designs in computer software and hardware since its inception in 1976. As shown in the table, Apple’s production volume dropped (from 52.2 to 36.4) due to headwinds from high price tags and sales ban. However, Apple’s services, user experience, and companion products make up for its slow adoption of the newest technologies.

Apple announced the launch of its iPhone XR as its latest iPhone innovations in September 2018. iPhone XR was the best-selling iPhone during the quarter. The product has been manufactured by integrating breakthrough technologies from iPhone Xs with features including a next-gen Neural Engine, Face ID, TrueDepth camera system, and an advanced camera system.

Founded in 2010, Xiaomi is headquartered in China and is involved in the manufacturing of smartphones, laptops, consumer electronics, and other mobile apps. The company has been catering the consumers not only in China but other emerging economies like India and South Africa.

With an 8% market share, Xiaomi bagged fourth position in the global smartphone market. Xiaomi maintains the strategy of low gross margin, building an ecosystem with cost-effective products and services. Xiaomi has been able to reach out to a wider customer segment through a significant presence on the online retail channels. The company has also been innovating with its offerings by the announcement of launching Xiaomi’s Black Shark gaming smartphone, which is expected to have a dedicated liquid cooling technology for offering an out-of-the-box thermal management for providing an enhanced gaming experience.

Established in 2009, the company is owned BBK Electronics focused in the manufacturing and sales of smartphones, smartphone accessories, online services, and software. Owing to the rising demand from the millennial customer segments of the Indian smartphone industry, Vivo entered the Indian market by launching the V9 Pro in September 2018. The phone comes with a wide range of advanced features, in turn, becoming a viable choice for potential buyers.

The market share of Vivo stood at 7.5%. Recently, Vivo signed a six-year sponsorship agreement with FIFA World Cup to enhance its international popularity.

OPPO, another Chinese smartphone brand, held a market share of 7.4%. Established in 2001, the company has been able to retain its position in the largest smartphone companies across the globe owing to its offerings including smartphones, electronic devices, and Blu-ray players.

In October 2018, OPPO announced plans of setting up its first research and development center in Hyderabad. Such initiatives are in conjunction with the Make in India initiative taken by the government for offering a wide range of products to the consumers. OPPO also launched Realme, an online brand, in the Indian market.

Worldwide Top 6 Smartphone Companies, 2019Q1 Unit Market Share:


According to the IDC Report, with a global market share of 19%, Huawei has the chance to overtake Apple to become the world’s second largest smartphone brand in 2019. Like Samsung and Apple, Huawei also is becoming increasingly vertically integrated. With the increasing adoption of machine learning, artificial learning and other advanced technologies, some of the largest smartphone companies are introducing intelligent phones for attaining a higher market share.

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To read more interesting blogs on smartphones you can check out: Top Mobile Phones under 10,000, Best Budget Smartphones Under 20000 in India, Best Smartphones Under 30,000 on No Cost EMI, and many more at Bajaj Finserv MARKETS Blogs.


Read more about best selling smartphones: Top 5 Smartphones on EMI


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