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Don’t think you need a double door refrigerator? Think again

By Finserv MARKETS - Sep 6,2019
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Amit has a special place in his heart for his old single door refrigerator. He bought it as a bachelor with his first salary while living on his own in Mumbai. It is a gentle reminder of how far he has come. However, now that he is married with two kids, he is forced to think otherwise. The refrigerator is always cramped and there seems little space for everything. To top it, his four-year-old son is always opening the door for ice cream thus disturbing its cooling system. Amit is seriously thinking about buying a new refrigerator fit for his family.

Refrigerators are a necessity given the hot and humid weather of India which only spoils food easily but also demands cold beverages. Sales have been growing by 10 to 12 percent a year and the market is expected to reach 18.4 million units by 2022(1). Considerable growth from TierII and TierIII cities is driving this segment.(2) Higher disposable incomes within the rising middle class, and the advent of nuclear families, has led to a shift from the conventional single door refrigerator to the one with a separate freezer with more space for storage of day to day items. This design is suitable for an average Indian household given that Indians consume less frozen food products than their Western counterparts. Here are a few benefits of a double door refrigerator to keep in mind before you go shopping:

1. Large capacity and storage:

While most single door refrigerators have a capacity equal to or less than 250 litres, double door refrigerators available on Bajaj Finserv EMI store mostly come in variants of 235 to 495 liters and are suitable for the daily needs of four to five member families. You can place a lot of things ranging from fruits, vegetables, dairy products to left-over food. Bigger shelves help to accommodate larger than normal vessels comfortably. Storage can vary depending on what model you buy. Some have an easy slide tray in the middle, a convertible box and a fairly spacious vegetable box. Samsung has played around with door storage in its double door refrigerators with compartments and cabinets for different purposes to help you store a variety of foodstuffs.

2. Better cooling:

Effective cooling is one of the benefits of a double door refrigerator over single door ones. LG refrigerators come with a new cooling system that circulates air from the vents along with the back, making sure every corner of the refrigerator is cooled evenly. Whirlpools models have a fresh flow tower that provides adequate cool air throughout the refrigerator with an active deo to keep the air inside odour-free.

3. Inverter technology:

Unlike single door models that came with normal compressor consuming more electricity and generating a lot of noise, inverter technology of a double door refrigerator is something to swear by. An inverter compressor can run at varying speeds, starting at a low speed and picking up whenever there is a loss in cooling thus providing uninterrupted cooling even in wide voltage fluctuations. Samsung’s Digital Inverter Compressor can run on five different cycles depending on the levels of humidity and usage patterns. While LGs LG’s Smart Inverter Compressor adjusts cooling power in response to the amount of food you store in the refrigerator.

4. Frost free:

Most double door refrigerators available on Bajaj Finserv EMI store come with this feature, an auto clean facility which basically means that you do not have to clean ice manually if it gets deposited inside.

5.Energy efficiency:

This feature of a double door refrigerator keeps your electricity bill in your budget. Most models come with a BEE rating, a star rating that denotes how energy efficient your appliance is. The higher the star rating, the more energy efficient it will be. It helps to look for the total units of electricity that your model will use in a year to determine your energy usage.
With so many advantages of buying a double door refrigerator, you don’t have to worry about the cost. Because with Bajaj EMI network card, you can easily buy the model of your choice in easy installments with zero down payment, right in the comfort of your home or office. A guaranteed one day prompt delivery and second day installation is provided by Bajaj Finserv EMI Store as per your convenience along with a 10 day replacement period should there be a problem. So bring home comfort and style with all the benefits of a double door refrigerator this season, and fulfill your wishes.


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