Home Discover Journals What is the top-selling TV brand in India?

What is the top-selling TV brand in India?

By Finserv MARKETS - Aug 28,2019
Views Icon1.08 K Views 0 0 Comments

With a plethora of different television models out there, shopping for a new TV could be exhausting and challenging. To further complicate things, new brands have dramatically increased in popularity in recent years, and some of them have started releasing models that match or even outperform TV models from established brands.

Undoubtedly, the TV market is changing at an exceptional pace. You are not alone if you’re confused while buying a new TV. The brand of the television set is something you should properly research about before purchasing your desired LED TV.

Top-selling TV brand in India: Check out the best-selling TV brand in India:

In terms of market share, Samsung is the leader in the television market. With roughly 30% market share, Samsung TVs are the most sought after in the Indian electronics market. It is one of the premium brands globally and has always been a leader in bringing new technologies to the Indian market.

Samsung is a multinational group and was founded on 1 March 1938 by Lee Buyong Chul. It has become an important brand in the field of home appliances and guarantees quality as well as product efficiency. Various parameters like in-built technology, stylish look and sleek design, has made Samsung as one of the best-selling brands.

While buying a new TV, Samsung Television is among the first choices. It is one of the best selling TV brands in India. Most of their models have great picture quality since Samsung puts a lot of resources into research and development to bring about further improvements. Various new features and innovative designs are inculcated in their models to make them stand out. A recent addition is the ‘Ambient Mode’ that transforms your TV into a work of art.

1.Picture Quality:

Samsung’s HyperReal Engine along with VA panels are great in producing picture quality and makes it the top contender.

2.New Technologies:

Samsung LED TV has been among the pioneers in bringing in new technologies in TVs.. They were among the first brands to bring in HDR (HDR10, HDR10+) to India. Their QLED TVs take television viewing to a completely new level. They also have curved TVs which bring a complete immersive experience to television viewing.


The ‘Tizen OS’, Samsung’s smart platform, is quite intuitive and comes with good user experience. The OS puts all your favourite apps at the bottom of the home screen, called the SMART hub.

4.Strongest Point:

Samsung has always been good with colour technology. They improved their old technology called Purcolor and got Active Crystal Colour technology, which they then further improved and introduced QLED (or Quantum Dots LED).

In 2018, the company released ‘Samsung Q900R’, the first 8k resolution TV on the market, driving TV enthusiasts’ adrenaline to new peaks. Samsung is also the first TV manufacturer that has offered support to nascent technologies like FreeSync VRR, low latency motion interpolation, and auto game mode in their high-end TV line-up. At the same time, they have been making their existing customers happy by offering updates to their existing fleet. Recently, they updated the firmware of many of their 2018 models to include support for those nascent technologies.

If you are a fan of large screens or just want a small secondary TV, Samsung has something for every room-size and every wallet. Recently, the 2019 International Consumer Electronics Show1 (CES) caught the first glimpse of Samsung’s new technology and futuristic flat screens. The first of these new screens, the Samsung Q900 QLED TV is already available now and is an early contender for ‘TV of the year’. Moreover, Samsung’s Bixby AI voice controller, working alongside other services such as Google Assistant and Amazon Alexa, would be able to control the TV guide options on screen, including jumping intelligently to whichever show you’ve been binge watching from Amazon Prime Video.

Furthermore, this South Korean giant has been cutting down rates on its television sets since last year to gain significant TV market share. Samsung cut prices of its top-selling TV models by 5-15%.

If you are looking for the best selling TV brands in India, the Bajaj Finserv EMI Store is definitely the right choice. All the latest televisions are available on the EMI store at the best prices, and at no-cost EMIs with zero down payments and no extra processing fee using the EMI Card.If the product is somehow found damaged, the store immediately changes it or the customer gets a full cashback.

Check out all the latest television models on the EMI Store along with their features and prices in India. So there you go. Now what are you waiting for? Go buy your favourite one today!

To read more interesting blogs on televisions you can check out: 6 things to look for when buying a TV, Popular LED TVs on EMI Store, and many more at Bajaj Finserv MARKETS Blogs.

Top TV Brand:

Mi TV | Sony TV | LG TV | VU TV | TCL TV

“Finserv MARKETS, from the house of Bajaj Finserv is an exclusive online supermarket for all your personal and financial needs. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere.”


Connect with Us
Connect with Us

Bajaj Finserv Direct Limited ("BFDL"), erstwhile Bajaj Financial Holdings Limited is a registered corporate agent of Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Company Limited under the IRDAI composite registration number CA0551 valid till 10-Apr-2021. BFDL also renders services to Bajaj Finance Limited (‘BFL’) and Bajaj Housing Finance Limited (‘BHFL’) (referred hereinafter as ‘Lending Partner’) in sourcing of customers, providing preliminary credit support activities, fulfilment services and post-acquisition customer services related to lending business. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522