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Can travel blogging be an actual career? A realistic analysis

By Finserv MARKETS - Aug 21,2019
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Travel blogging tips

Travel blogging, like any other career, requires a lot of hard work, dedication and discipline. What sets it apart from other careers though is the risks you incur and the amount of creativity you must consistently channel through, in your writing. Ten years ago, travel blogging may not have been considered a viable choice of employment; especially not by your family or friends in a country like India where engineers and doctors are still the buzzwords for a successful career graph. Today, things are looking up for those looking to combine their passion for writing and travelling in a successful career. However, while the advent of digitalization and social media has been a blessing in terms of ensuring real-time visibility for people looking to make a career out of travel blogging, it has also been a curse of sorts since now they have to compete with a much larger number of people and an enormous amount of online content.

Along with that, travelling to a new place is always fraught with unanticipated risks, which you will need to prepare for while making your travel plans. Always remember to buy travel insurance, which will ensure you do not face any financial inconvenience for situations like your flight being delayed, or your luggage being misplaced. Health issues can be covered as well with the Bajaj Allianz Travel Insurance, available on Bajaj Finserv MARKETS, which provides you access to a network of more than 10,000 hospitals across the globe.

If you are considering travel blogging as a career but are unsure, continue reading to learn a little about what travel blogging will entail. Like we said earlier, dedication, discipline and hard work are essential; but there are several skills you will need to pick up if you wish to be successful at travel blogging.

  1. Building an audience is the first step you need to work towards while starting a travel blog, or really any kind of blog. You need to interact with people and you need to understand which kind of audience you wish to write for before you even publish your first post. If you do not have an audience in mind, it is easy to write many different kinds of things and never really establish any following.
  2. Creating useful content is essential to building a brand around your travel blog. People will come to your blog only if the content is relevant to the information they are looking for. If the content is not good enough, you will never be able to establish any credibility for yourself – which means, you will never be able to establish a brand around your blog and thus, generate any revenue from your blog. Creating content that is pertinent to your audience will require some research on your part. There are several platforms online that allow you to research topics that are relevant to your field of expertise, and also understand what your audience is looking for.
  3. Utilize social media effectively and interact with your audience on a regular basis. Update your social media accounts with not just your posts, but also share articles or posts written by others that you think would be of interest to your audience. Respond to your audience regularly, to their queries, their comments and make sure to provide the information they are looking for. While you are online, you can also use the opportunity to explore the best travel insurance plans available online. Travel insurance is a valuable resource for a travel blogger, since it allows you to go about your way without being weighed down by accidents or any untoward incidents that may delay your travel plans. Before you choose the right policy be sure to check what does travel insurance cover
  4. Being multi skilled is a prerequisite to being a travel blogger. Not only are you the one travelling to multiple places, but you are also creating content and ensuring its dissemination in a fashion that ensures you can earn an income from it. These days, with the proliferation of content online, it gets difficult to stand out from the crowd. As a result, you need to pick up skills involving search engine optimization (SEO) along with basic photo or video editing skills that will make your content stand out. Learning all of these skills and implementing them will keep you busy, but will also ensure greater returns on the investment of time and money you make in maintaining a travel blog. Aside from technical skills, you will need to brush up your social skills too if you want to make a successful career out of travel blogging. Interacting with diverse people, travelling to unexplored places and living in a different way than you are used to, will allow you to build content for your blog.

Just remember to buy travel insurance before you set off on your adventures. However prepared you might be, situations might arise which are out of your control. The best travel insurance provides support no matter where you are. With a travel insurance such as Bajaj Allianz Travel Insurance, available on Bajaj Finserv MARKETS, you can access 24×7 on-call support no matter where you are, and be guided to the nearest hospital covered under their network, or for any other queries. This particular travel insurance also provides reimbursement for additional expenses incurred during a flight delay such as for an extra night at the hotel, or even a meal at a restaurant. Even a personal accident cover of up to Rs. 50,000 is provided with this particular travel insurance policy, while also providing cover for trip curtailment expenses up to $500.

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