Home Discover Journals Digital Gold's small ticket size can revolutionise gold as an investment vehicle

Digital Gold's small ticket size can revolutionise gold as an investment vehicle

By Finserv MARKETS - Aug 26,2019
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Digital Gold's small ticket size can revolutionise gold as an investment vehicle

Gold is considered to be among the most prized possessions of any Indian family, and it is the most widely purchased assets especially during festive occasions. No Indian festival or celebration, such as marriages or any other family function, can begin without people purchasing gold.

Gold is also purchased for its inherent economic value. Gold acts as a hedge against inflation and is extremely liquid, which ensures that it can be used to meet any unexpected financial emergencies that may come up. Gold is a sought after asset even by seasoned investors because its price does not fluctuate according to market conditions and its market value can grow even if the rest of the economy is in a slump or facing inflation.

However, trouble with buying gold arises in terms of its storage, transport and while planning logistics. Storing gold in the house gives rise to security risks, and many people might fear burglaries or theft. Many banks and other institutions offer lockers for hire, which can be used to store the gold – however, these involve other troubles such as the recurring expenses involved in engaging a locker.

Digital Gold, however, has emerged as a solution to all of these issues. It does away with a lot of the issues that are involved in purchase and storage of gold and brings together the best reasons to invest in gold. You can buy digital gold online and even sell gold online, thus ensuring even higher liquidity. The most revolutionary aspect of digital gold that sets it apart from traditional gold purchase is that can be purchased in extremely small amounts. Where previously people saved up ahead of festivals to purchase a large quantity of gold, digital gold allows people to buy sachets of gold for small amounts. You can even buy Digital Gold on Finserv MARKETS for as little as Rs. 100. The quality of the gold you buy is assured too, as the Digital Gold you buy on Finserv MARKETS is Assay certified and you can be assured of 24 karat gold with 99.5% purity.


This ability to buy and sell small amounts of gold is revolutionizing the way gold is seen as an investment. Read on to learn about how the small ticket size of Digital Gold is revolutionizing the way gold is bought and sold in India.

  1. No storage cost:
    Digital gold is purchased and sold online, so there is never a need to physically store the gold with you or in a locker somewhere. This can significantly reduce the expenses as storage of gold can be quite expensive, especially if it is stored with a third party like a bank or similar institutions. Monthly expenses of renting out a locker could be avoided by investing in digital gold. You also save on transport expenses while trading in digital gold since it is accessible to you anywhere at any time. When you buy or sell gold online, you just need to click a few buttons to facilitate the transaction.
  2. Avoid extra charges:
    Buying physical gold in the form of jewellery involves a lot of extraneous charges such as the making charges that the jeweller decides on. If you want extra elements or gems to be a part of your gold jewellery, that would cost extra as well. Not only is this an extra expense at the time of getting the gold jewellery made, it also is money you can never recover since these costs do not get reimbursed. This is one expense you can avoid while buying Digital Gold since you are trading only in pure gold. The entire amount you invest goes towards buying gold.
  3. High liquidity:
    While gold in itself is a liquid asset, Digital Gold is even more so. You can sell gold online anytime you want, and have the money credited to your account instantly. If you buy Digital Gold online, on Finserv MARKETS, you can sell the gold any time you want at the prices that the metal is currently trading in the market at.
  4. Easy Accessibility:
    Holding onto physical gold requires you to physically inspect the amount of gold you have. Since Digital Gold is available online, you can easily log onto the platform you are trading on and check how much gold you own at any moment at all. By investing in Digital Gold on Finserv MARKETS, you can check the value of the gold you own, and even take decisions on buying more gold or selling the gold you have based on live market prices.

Digital Gold, while a relatively new concept, is revolutionising the way people invest in gold. Not only does it increase the convenience of trading in gold, but it allows for a seamlessness and transparency that is missing when you buy physical gold or even gold jewellery. Buy Digital Gold online through Finserv MARKETS, and you can easily convert it into jewellery when the need for it arises.


Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no-cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522