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How to buy 24K pure gold online

By Finserv MARKETS - Aug 27,2019
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How to buy 24K pure gold online

Gold has been a popular investment choice for many as it comes with the assurity of price stability in dire economic situations. However, when it comes to buying physical gold, one has to consider quite a few things — quality, authenticity, storage, and safety.

There is no room for trial and error — no scope for making mistakes — when it comes to buying gold. A visit to the wrong merchant who gives sells gold of a lower karat value can lead to much loss since gold prices are generally high. It is essential that you find a good merchant to buy gold, and even more vital that you have a good place to safeguard this valuable asset.

The woes that come with physical gold are addressed as you now have the option to buy gold online.

Buying gold online

With the progress of the internet and technology, and the option to buy almost anything online, gold shopping has seen a revolution. Anyone interested in investing in gold can buy gold online on Finserv MARKETS at market-linked rates that are quite the same across India. Each quantity of gold which you purchase online is backed by actual physical gold, so you have the option to redeem them into the form of coins or bars at your will.

Where to buy 24K pure gold

If you want to buy 24K gold online, then you can head over to Finserv MARKETS to complete your purchase. On Finserv MARKETS, you get to buy 24K gold online at without any middlemen — free of unforseen commissions and charges. The gold that you buy is Assay certified*, which means that the quality and purity of your online gold is assured.

With the tap of a button, you can get this online gold delivered at your doorsteps. You also get to choose between buying gold in grams or rupees, which allows you the flexibility of payment unlike traditional ways of purchasing gold where you had to shell out money in large amounts that also included the cost of manufacturing, designing, and storage.

How to buy 24K pure gold

The steps to buying pure gold online are simple. It is a 2-step process to buy 24K gold online on Finserv MARKETS. All you need to do is log in to the customer portal using your mobile number and provide your pin code and registered email address to confirm the login. If you are a new customer, then you will have to create an account here.

Once the sign up process is completed, you can move on to the purchase process. Choose between grams and rupees; once done, you will be redirected to the online payment gateway where you can make the payment to complete your purchase of gold online.

Simple, quick, and easy steps. Isn’t it?

The selling process of gold is equally easy. You can log back into the customer portal, enter the quantity of gold that you want to sell — in karats or rupees — and provide bank details so that the payment can be credited to your bank account.

If you want to redeem the gold that you purchase online, then you can do so by choosing the form in which you wish to redeem it. The available forms on Finserv MARKETS are gold bars and gold coins. Once you have made a decision with the form, you can add it to your online cart where you will be shown the minting charges that are involved in the process. Once you confirm it, you will be taken to a page where you will have to confirm your delivery address.

Now, you can proceed to the payments page where you will have to pay for the minting charges. After that, the amount/weight of gold purchased will be deducted from your gold account, and the same quantity will be delivered at your doorsteps.


Online gold on Finserv MARKETS come with much transparency. There are no hidden charges, so there is nothing much to worry about — all the information regarding your purchases and accounts are provided upfront to you. If you come across any hindrance in the purchase process, then you can seek assistance from the chatbot ‘YARA’ which will help you resolve your queries with minutes.

Garnering the trust of over 100 million countries across India, Finserv MARKETS is the most convenient and feature-rich place to buy gold online.

Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522