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Is my digital gold stored somewhere as physical gold?

By Finserv MARKETS - Aug 27,2019
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Is my digital gold stored somewhere as physical gold?

Sandhya had been purchasing gold since the time she got married. She was fascinated with the yellow metal, especially jewellery in intricate designs, however the making charges by most jewellers were a major setback. This is when a relative informed her of a new way of investing in gold that is hassle free and offers a host of benefits. What’s more she no longer would have to worry about high making charges.

Digital gold is the answer to Sandhya’s and a majority of Indians woes. You might have bought gold as coins or bars from the bank or as jewellery from your neighbourhood jeweller, but do you remember how long you had to save to make that first purchase? Not only this storage, safety and maintenance of gold in its physical form is a concern for many. Then came gold sovereign bonds that are open for purchase for a short window and Gold ETFs which require a thorough understanding of the market.

Investing in gold has never been easier and more transparent as today, with the advent of digital gold, that is changing how Indians buy gold. It is by far the most secure way to be a proud owner of 99 percent pure 24 karat gold. You can buy, sell and accumulate gold for as low as Rs 100 and build on your wealth. With India being the second largest gold coin and bar market in the world(1), along with increasing penetration of smartphones, buying gold online at the swipe of a finger on your mobile phone is no longer a dream. It represents not only an unmet need but an untapped market that is slowly showing signs of growth.

So how does digital gold work? First of all, the amount of gold that you buy, is backed by certified 24 karat physical gold. Only when it is tested on different parameters such as weight and purity, is it accepted in a vault or a physical locker, tagged with your name. This gold is insured and kept safely with a custodian or a storage partner and no charges are levied for the same. When you decide to sell a part or whole of the gold, it is correspondingly removed from the vault. So whenever you buy or sell gold online, your service provider or the platform from which you buy gold, buys and sells physical gold on your behalf.

This way of investing in gold eliminates the time and effort taken to choose a piece of jewellery, making charges associated with it, the need to spend a huge amount to own gold, and above all you only bear the cost of gold and not any gems or stones etc. Not only buying gold online, but even selling and redeeming it is a seamless process on Finserv MARKETS. Once you log in to their customer portal, just choose how you want to redeem your gold- as bars or coins. Add the number you want in your cart and go through the charges to be paid towards minting of coins.

Provide your delivery address and make the payment. The amount of gold redeemed by weight in grams will be deducted from the total amount in your safety vault. The gold bars or coins will be delivered straight to your address right in the comfort of your home. You don’t have to step a foot outside. While you can buy gold starting in small quantities, there is no limit on the amount you can sell or gift. What’s more, care is taken to provide total transparency with no hidden charges unlike when you buy gold jewellery from a shop.
Buying gold online on Finserv MARKETS, not only gives you the flexibility to purchase as per your requirements, it also ensures utmost security of gold bought by insuring it. You get 24k pure gold that you can sell or redeem during a financial crunch without having to go through the hassle of going to a jeweller or the bank, thus saving time and effort. There is no limit to the amount of gold you can buy. More so, right from buying to selling to even redemption can be done at the click of a button sitting in the comfort of your home or office. It is like owning physical gold, without the hassle of actually owning it! Sounds wonderful, doesn’t it?

Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522