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What is the investment amount for digital gold?

By Finserv MARKETS - Aug 2,2019
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What is the investment amount for digital gold

Digital Gold is amongst the newest investment trends in the financial market. The fact that buying gold online combines all the advantages of buying physical gold, with the ease and speed of digital platforms makes it one of the smartest investment opportunities available today. One of its biggest advantages is that the investment amount is set strictly by you-you can choose to invest as little or as much money to buy gold online. Thanks to Digital Gold, the issues that came with physical gold have been dealt with, making gold a popular investment again.

Gold has always been an integral part of the Indian culture, but buying physical gold had many disadvantages. Firstly, gold is a very expensive commodity – most middle-class families would have to save up for months or years to buy gold the current rate of which is at about Rs. 3245 per gram. However, now platforms like Finserv MARKETS allow you the flexibility of buying gold, by investing amounts as big or as small as you may choose. Moreover, to buy the gold you’d have to visit a bank or a local jeweller, and more often than not you’d only have the option of buying gold in set quantities or in the form of jewellery.

This was not only a time-consuming process but also the fact that if you bought gold in the form of jewellery it came with its own making charges and other unredeemable costs. Moreover, you could never be sure of the quality and authenticity of the gold – this is perhaps why our mothers and grandmothers would repeatedly keep going back to the same old local jeweller. Thus physical gold, despite its high liquidity value, was not the easiest to buy or sell. Selling again was a tedious process since not all dealers will buy gold from you – most dealers will buy back only the gold that they have sold themselves. Dealers who buy others’ gold will more often than not offer you much lower rates thus making it a highly unprofitable proposition.

With digital gold, none of these is any longer a concern. First of all, with online Gold, you can choose the quantity of gold you want to purchase. You can purchase gold online in sachets, and no longer will need to spend thousands of rupees. This process now allows you to make online gold investments in fractions of grams – you can choose to invest as big or as small an amount as you please. This makes it a viable investment option not only for the uber rich but for everyone. Moreover, every rupee that you spend buying digital gold, is backed by real physical gold that is insured and kept safely with a reputed custodian on a consolidated basis. Moreover, online gold purchase eliminates several overhead costs like making charges, sellers and storage fee, which you would incur if you choose to buy gold, the traditional way.

With Gold bought online on Finserv MARKETS you have the option to buy or sell gold online anytime by just logging into the internet, where your transaction will be based on the live gold prices.

Another very important factor that you need to keep in mind, is the purity of the gold. Platforms like Finserv MARKETS offer certified gold – gold of 24K in terms of fineness, which is defined as the weight of precious metals such as gold in proportion to total weight (inclusive of alloy and impurities). You will never have to worry about the quality and authenticity of your gold again Every rupee of your hard earned money will be invested in the gold purchase alone, eliminating the possibility of any hidden additional costs. Lastly, redeeming the gold is also super simple – Finserv MARKETS will have the gold delivered to your residence, at the click of a button.

Ask any investment expert and they will tell you that Digital Gold is the way forward. The flexibility that Gold purchased online provides remains unmatched in the financial markets. All you need is a 2-click buying process is facilitated by Finserv MARKETS, without the need for any kind of documentation, that makes the whole experience fast and convenient. Bring in the stability of gold to your financial portfolio today!

Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522