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Where do I buy and sell digital gold?

By Finserv MARKETS - Aug 2,2019
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Where do I buy and sell digital gold


As Indians, our love for gold is no secret. Traditionally in our families buying gold is a mark of celebration and is a practice that is encouraged, especially during auspicious days. We buy this precious yellow metal for consumption as well as for investment purposes, all the more so since gold is considered to be the most liquid asset.

Once you have made up your mind about investing in gold, there are a few options that you can choose from – you can invest via gold exchange-traded funds (ETFs), gold mutual funds, physical gold like coins and bars, and now digital gold.

Digital Gold takes the same concept of investing in physical gold, but makes it better. It is a cost-effective, convenient, and secure way to buy gold online, that combines the advantages of investing in physical gold using the benefits of digital mediums.

Finserv MARKETS offers you an easy way to buy and sell Gold online from the comfort of your home. It’s no wonder, hence, that it is a trusted online Gold partner for more than 100 million customers across the country.

Buy & Sell Gold Online

There are several platforms where you do online gold trading, however, it is very important that you go through a trusted and easy platform. Finserv MARKETS offers gold of 24KT in terms of fineness and makes the process of buying and selling gold extremely easy and convenient. Existing customers (those who are already registered) simply need to log in to Bajaj Customer Portal using their mobile number. The next step involves confirming your registered email address and Pin Code. If you are a new customer, you will have to spend a few minutes signing up.

Once you’re logged in, you can proceed to purchase Gold either in grams or INR. With online gold price being the same across India, you can buy and sell gold at the market-linked rates through simply the click of a few buttons. Once decided, make the payment and you’re done!

Selling gold on the Finserv MARKETS platform is just as easy. All you have to do is log in to the Customer Portal using your mobile number and enter the amount of gold you want to sell. You can choose to sell either in grams or INR, as per your convenience. Next, the payment will be credited to the bank account of your choice within a few hours. Thus this platform does away with the hassles usually associated with buying and selling gold in its physical form, while also letting you enjoy the benefits of physical gold.

Apart from buying and selling gold, you can also choose to redeem it and have your purchase delivered to your doorstep. However, do keep in mind that you can only redeem gold in grams.

Finserv MARKETS is one of the easiest and fastest online portals that strive to ensure that your buying, selling and gold redeeming processes are seamless. The platform facilitates a 2-step buying process and does away with the need for documentation, which often otherwise delays the entire process. One of the biggest advantages is that you can buy gold in quantities as small or big as you please because there is no cap on the amount of online gold you can buy, sell, or gift. In this way, you do not have to save up for months to actually be able to invest in gold but can do so in small amounts every time your bank balance permits. Moreover, with Finserv MARKETS your online gold investment is insured and you don’t have to pay a single additional rupee for storage costs.

While there are many vendors available in the market that will help you in the process of online gold trading, remember that it’s important to choose a platform that you have complete trust in. Finserv MARKETS is a trusted platform for online gold transactions in India, because not only is the platform super easy and simple to operate, but also because it offers some of the finest quality of gold available in the market. And throughout the whole process, it maintains a 100% transparency, where there are no hidden costs and all information is provided up front. Over the years, Finserv MARKETS, with a customer base of more than 100 million customers promises a safe and secure environment for purchasing gold, online. 100% transparent in all its dealings, gold purchased here is 99.5% pure, is insured and kept safe in lockers and delivered to your doorstep when you ask for it.

Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522