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10 New Age Apartment Amenities that Have Emerged in the Past Decade

By Finserv MARKETS - Jul 31,2019
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10 New Age Apartment Amenities that Have Come Up in the Past Decade

The cultural, technological, and behavioral dynamics of the real estate sector have seen an immense change in the past decade. Overall, the top metro cities and even tier-1 and tier-2 ones have experienced considerable growth. One of the markets that have consistently performed well is the Mumbai Metropolitan Region (MMR). A recent report indicated that the realty market in the region experienced immense growth after 2018 with a 23 % rise in sales.

New Age Apartment Amenities that Have Emerged in the Past Decade


The growth in the real estate segment is driven by a new generation of homeowners with unique lifestyle preferences. While these individuals demand affordable housing, they expect new-age lifestyle amenities such as swimming pools and gymnasiums as basic requisites. Home loan facilitators such as the ones on Finserv MARKETS are enabling consumers to access affordable loans at flexible periods to fulfil these life goals.

Globally, amenities have been a hot topic in the real estate industry for years with developers competing and raising the bar with each development. Developers are therefore increasingly looking at incorporating ‘quality of life’ as a key factor in creating a distinctive living experience with community-wide amenities and ready-to-move-in homes.

Here are the top 10 new-age apartment amenities that have emerged in the last decade-

1. Fitness Centers:

Fitness centres are a must-have in any gated community. Developers are increasingly working to provide fitness-related amenities for apartment owners. These state-of-the-art gymnasiums in gated communities offer added services such as access to personal trainers, yoga instructors, and nutritionists. According to an analysis by a healthcare application, residents in Bengaluru and Gurugram were the most fitness-conscious burning an approximate 430 calories a day. Pune, Noida, Mumbai, Ghaziabad, and Hyderabad showed a similar trend. These fitness-conscious consumers are seeking easy-to-access gymnasium facilities as part of their apartment amenities.

2. Business Centers:

Developers are building business centers within apartment complexes to serve the tech-savvy millennials. These centers offer internet access and a quiet space to work and hold meetings.

3. Clubhouses:

A clubhouse offers recreational space for socializing with your family and other community members. With state-of-the-art clubhouses, developers are attracting potential homeowners with a space to unwind and bond with your loved ones.

4. Pet-friendly areas:

Developers offer pet-friendly amenities from dog parks to pet-washing stations to attract investors. According to a study conducted to assess the number of pet owners in the country, the pet population grew from 7 million in 2006 to 10 million in 2011. On average, 6,00,000 pets are adopted each year. Owners are ready to spend the extra amount to create “meaningful” experiences for their pets. Developers are capitalizing on this opportunity through the creation of pet-friendly spaces and amenities for apartment owners.

5. Common areas for socializing:

Builders are developing a greater sense of community among residents to build a close-knit unit. They often encourage or organize friendly events in common areas to encourage socialization.

6. Landscaping:

Another essential amenity is landscaping in common areas. These lush green spaces come with walking paths for individuals to attain a feeling of being among nature.

7. Swimming pools:

Communities offer state-of-the-art swimming pools for children and adults with safety features such as a round-the-clock lifeguard as part of their health and wellness amenities.

8. 24 x 7 security:

One of the biggest advantages of living in an apartment complex is that you do not have to interact with pushy salespeople. There is also a sense of security for you and your loved ones with constant surveillance and security guards posted at entrances.

9. Play areas:

Developers build play areas for children and adults alike to unwind with a game of cricket or tennis at the end of a long day.

10. Vastu-compliant designs:

To a few individuals, Vastu compliant apartments are important for scientific reasons. For example, the east-facing apartment might allow adequate ventilation and sunlight. Builders are ensuring the individual’s unique needs are incorporated into the design.

A majority of new projects are finding acceptance among potential homeowners for factors such as pet-friendly amenities, location, support infrastructure, and configuration. Credible developers and renowned architects are teaming up to create luxury and mid-segment apartments creating a significant increase in the property prices in the micro-markets. To enable these purchases, online portals such as Finserv MARKETS are listing home loan options from leading providers to help consumers’ access affordable loans. Consumers, these days, are savvy real-estate investors and the players in the market have to increasingly focus on building thoughtful spaces to suit their needs.

“Finserv MARKETS, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make It Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere”!


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522