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How music festivals are putting India on the map

By Finserv MARKETS - Nov 30,2019
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How music festivals are putting India on the map

Since the turn of the millennium, the cultural scene in India has evolved rapidly. In the last decade alone, there has been a radical transformation in the country’s musical landscape. Independent music took a long time to be appreciated, but with music festivals growing popular year after year, India has finally learned to look past mainstream music and appreciate indie elements.

As 2019 draws to a close, music lovers have reasons to rejoice, because December is packed with popular musical events like the annual Sunburn Festival, the Magnetic Fields Festival, and of course, the Bacardi NH7 Weekender, which is celebrated as the happiest music festival in the country. With pocket personal loans from Finserv MARKETS, you can turn your dream of attending these music festivals into reality. Pocket personal loans allow you to get access to instant cash ranging from Rs. 10,000 to Rs. 50,000 at attractive interest rates between 12% and 18%. What’s even better is that the approval and disbursal are quick and easy.

Once you’ve availed your pocket personal loan from Finserv MARKETS, you can head to any of the many music festivals scheduled to rock the country’s cultural scene before the year’s up. Here’s how these music festivals are putting India on the map.

They include international elements

Indian music festivals have several international elements that make them perfect for travellers from across the world. From globally recognized artists to music genres that make the world groove, festivals in India are all about inclusivity. The Bacardi NH7 Weekender’s debut edition, for instance, had a lineup that included international artists like The Magic Numbers and Asian Dub Foundation.

The NCPA International Jazz Festival is another musical celebration devoted entirely to this foreign musical genre. Festivals with these international elements do a great job of getting the world to notice the music scene in India.

At the same time, they retain their Indianness

Indian music festivals also retain their native flavours. It’s this mix of cultural styles that make these events so popular among international travellers. A case in point is the Magnetic Fields Festival in Rajasthan, the lineup for which includes internationally famous artists like American DJ Black Madonna, electronic duo Maribou State, Korean DJ Hunee, and New Delhi’s own Begum X.

The venue for this internationally rich lineup is the Alsisar Mahal, which is architecture in traditional Rajasthani style. This Indianness gives our country’s music festivals an allure like no other.

The music festival landscape is constantly evolving

The Sunburn Festival may have been the first to arrive on the scene. However, a lot more has happened since then. India’s music festivals are getting bigger and better rapidly year after year. The musical sensibilities and preferences of the country’s millennials continue to evolve, and with these changing tastes, music festivals are playing catch up.

With so much potential for untapped talent within the country’s indie artist populace, no two editions of a festival are the same. There’s a treasure trove of surprises to put on display as each stage is set, and music lovers from across the world find this dynamic environment appealing.

How music festivals are putting India on the map

Source: insider.in

They offer more than just music

These festivals offer more than just music. They combine various elements like an assortment of the country’s best cuisines, enticing night markets to pillage, and venues set in the best destinations in the country. This way, they offer travellers from across the world a glimpse of India at its rawest and most honest.

Some music festivals also include activities like meditation camps, yoga workshops, and interactive culinary sessions on their agenda. Global music lovers can try their hand at these camps and experience India’s lifestyle firsthand. The Bacardi NH7 Weekender takes a different route, combining comedy with music against the backdrop of Meghalaya’s hills.

A final word

Aside from these factors, there’s another reason India’s music festivals have succeeded in getting the world’s attention. For this, we have the backing of big brands like Harley-Davidson and Mahindra to thank. Harley Rock Riders is a festival that brings music lovers and motorcycling enthusiasts together. And the Mahindra Blues Festival, touted as Asia’s largest Blues phenomenon, is only getting better year after year.

As 2020 draws closer, there’s no better way to end this year than by signing up for a music fest yourself. The NH7 Weekender (happening in Pune) and the Sunburn fest in Goa are among the most popular choices. And if you’re worried about funding your weekend getaway to these fabulous events, Finserv MARKETS has just the solution for you. With our pocket personal loans, you can get your tickets before they’re sold out, thanks to near-instant disbursal. Head to the Finserv MARKETS online portal to find out more about this lifesaver and to apply for a quick pocket personal loan, ranging anywhere from Rs. 10,000 to Rs. 50,000.

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