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How the Bajaj Pulsar Helped Transform the Indian Bike Market

By Finserv MARKETS - Aug 21,2019
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Bajaj Pulsar Transform Indian Bike Market

Introduction

Bajaj Pulsar, a motorcycle brand in India owned by Bajaj Auto, is hard to miss. It has established itself so well in the bike market that it is impossible to not know of the brand and the models it produces. When experts say that the Bajaj Pulsar gave a new direction and life to Bajaj and the bike industry, on the whole, they are not exaggerating!

Bajaj Pulsar made it possible for bikes to occupy space unapologetically – prior to the brand, bikes were just a utility vehicle developed as a compact small two-wheeler. Pulsar really brought the sporty personality to the bikes and very soon from its launch became a force to reckon with in the premium sporty bike market. Bajaj had successfully established a two-wheeler brand, and in the India of the 90s Bajaj scooters were almost characteristic of the India roads. Bajaj Pulsar came and gave India a series of high performance yet affordable motorcycles, upgrading them with each passing generation into something better.

This Pune-headquartered manufacturer chose to capitalize on features of power when all competitive brands and models were obsessed with fuel efficiency and price. It built a muscular Pulsar, and ushered in a new era for the bike market.

One for the company

Bajaj Pulsar changed the outlook of Indian drivers towards commute, yes, but it also elevated the brand of Bajaj Auto from being a mere manufacturer of volumes of monotonous scooters to the hub for innovation in two-wheelers. Motorcycles were taking over the scooters and so were the competitors. Pulsar was an important product because the company was placing all its bets on it – and with good reason. They focused on the bike’s power, its muscular styling and overall personality. It worked, and the rest as they say, is history.

Getting it (right) to the customers

Bajaj Pulsar caught the consumer’s right when they began preferring bolder bikes over the homely and docile scooters. Since its arrival in 2001, it has been a consistent seller in the 150-220 cc segment. It brings in updates and upgrades whenever the market seems to have an itch for it, the latest of these being visual upgrades and the inclusion of single-channel Anti-Lock Brakes (ABS). The classic Bajaj Pulsar 150 remains the bestseller, with Pulsar 180, Pulsar 220F among others contributing significantly too. The brand doesn’t let go of its edgy personality, though. The design evolution of the Bajaj Pulsar 150 has, in its latest incarnation, brought the dual-tone shades to enhance the visual appeal, with integrated LED tail lamps.

To the Present Day

Pulsar has been awarded several times since its launch in 2001. Declared the “Bike of the Year” by CNBC-TV18 Autocar in 2007, “Viewers’ Choice Two Wheeler of Year” by BBC World Wheels Award in 2003 and “Most Exciting Bike of the Year” by Overdrive magazine in 2002, the young driving population prefers it for its sporty looks and technology.

As recent as March 2019, the Pulsar range was in the news again – it crossed one lakh sales milestone in a single month, a first for the Bajaj Pulsar bikes in the domestic market where the figure hovered around 45,000 to 60,000 most months. This led to a 39 per cent year-on-year growth for entire Bajaj brand!

This is remarkable in the light of the market: two-wheeler companies in India are gearing up to garner a bigger share of the premium motorcycle category, so with competition revving up, Bajaj Pulsar faces the challenge to maintain the feat. But even this competition works in favour of the brand customers, who benefit from aggressive pricing.

Conclusion

If you have had eyes on the brand for a while now, but are hesitant to take the plunge because you are worried about the financial cost, look no further! You can easily finance the bike of dreams with a Bajaj Finserv two-wheeler loan, available on Finserv MARKETS, by applying online with minimal documentation. The two-wheeler loan also extends the facility of being able to talk to call centre staff who can provide you assistance in more than 10 languages, and early foreclosure options with nominal foreclosure charges. The repayment schedule of the bike loan also provides a breakup of the principal loan amount and two-wheeler loan interest rates. So with a Bajaj Finserv two-wheeler loan available at Finserv MARKETS, you can now have the incredible experience of driving a motorcycle without worrying about it taking a financial toll on you!

To know how you can get the best deals on 2 wheeler loan visit Finserv MARKETS

 

 

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Bajaj Finserv Direct Limited ("BFDL"), erstwhile Bajaj Financial Holdings Limited is a registered corporate agent of Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Company Limited under the IRDAI composite registration number CA0551 valid till 10-Apr-2021. BFDL also renders services to Bajaj Finance Limited (‘BFL’) and Bajaj Housing Finance Limited (‘BHFL’) (referred hereinafter as ‘Lending Partner’) in sourcing of customers, providing preliminary credit support activities, fulfilment services and post-acquisition customer services related to lending business. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522