There is a mind-boggling range of premium watches in the Indian market from Swiss, German, French, Italian and British makers. Watches fall into various categories based on gender (male, female) dial (colours), strap (materials) case (shapes and sizes), and movement (automatic, manual, and quartz). While these are subjective, a beginner mainly needs to know what is affordable and what to look for in the price segment that is accessible.
Affordable Luxury Segment:
The watches are priced between Rs 15,000 and Rs 50,000. Tissot, Rado, Jhungans, Oris, Frederique Constant, Bulova, Atlantic, Roamer and Doxa are some brands.
If you settle for a costlier watch, make sure the style is what suits your personality and needs –do you want to stick to the classic look, or be bold with the dress style designs or simply settle for the sporty functionalities like water resistance, large size, thick luminous markings and hands?
Evaluate what is on offer and do not shy away from seeking a quick personal loan to give shape to your dream.
Watches in this segment are priced between Rs 50,000 and Rs 2 lakh. Check out Finserv MARKETS if you need a personal loan even before you look at this range.
Abroad, the brands in this category are called “mall” brands and include Tag Heuer, Ebel Fortis, Longines, Officine Panerai, Baume & Mercier, Eterna, Bulgari, Ebel, Maurice Lacorix etc.
With brand ambassadors like Shah Rukh Khan and Aishwarya Rai Bachchan, this segment is most enticing. At this stage, pay extra attention to the “movement” in the watch. Traditionalists prefer mechanical movements (manual hand-wound, automatic self-winding), while the modern prefer quartz (battery powered, cheaper but more reliable).
Check if warranties are in place and if there is a manufacturer-certified service centre close by before you decorate your wrist with one of these.
Exclusive Luxury Segment:
These watches cost between Rs 2 lakh and Rs 10 lakh. You must be rich or confident that you can spread out your payments through a small personal loan with easy repayment options at Finserv MARKETS.
The range includes Omega, Piaget, Franck Muller, Chopard, Breitling, Cartier, Glashutte Original, Chronoswiss, Daniel Roth, Perrelet, Eberhard and Gerald Genta. Definitely a favourite among Indians who identify with the jewellery craftsmanship and the ‘solid gold’ style statement of these products.
Ultra Luxury Segment: Watches priced above Rs 10 lakh for the connoisseur, the horologist and Mr. Moneybags all rolled into one!
Welcome to the world of Hublot, Patek Philippe, Jaeger Le Coultre, Vacheron Constantin, Rolex, Zenith, Blancpain, Audemars Piguet, IWC Schaffhausen, A Lange & Sohne, Ulysse Nardin, Girard Perregaux and Breguet.
If the tourbillon (rotating cage) the minute repeater (a lever when pressed “chimes” the time in hours, quarters and minutes), the chronograph (stop-watch), the dial cut and the moon phase display has your blood soaring, explore this category. If you believe the grander the complication (features), the better… grab a quick personal loan and opt for the complete works!
Watch Out for the Seconds:
One major problem you should guard against every second is that of fake watches. Counterfeit watches are so close to the real, that it would require an expert to identify the spurious ones –and even they can do so only on close inspection. It is no longer the tell-tale piece of plastic instead of carbon that tells you the China-made tourbillon is an imitation because high-precision mechanics have been mastered by the imposters. Remember a counterfeit is not the same as a “grey watch.” A grey watch is a not- so- perfect original sold by the brand outside its authorized network. So the only protection you have is to stick to the authorized dealers.
Conclusion: While watch aficionados are happy to spend millions even on used watches of yesteryears, there is an effort to lure them with high tech smartwatches with activity tracking. Apple tried it with gold first, then ceramic and failed. So don’t be swayed easily, watch the developments closely before you jump the fence.
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