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Experience The All New Finserv MARKETS App!

By Finserv MARKETS - Nov 7,2019
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Experience BFDL App

Lending as a profession has existed for quite some time now. In fact, it is one of the oldest professions known to mankind. With the advancement of time, changes have happened and new techniques have been developed; however, the essential methods in which lending is done, hasn’t changed much. However, this profession is experiencing change at a large magnitude now – to the tune of its business model and commercial viability being impacted! This has happened due to the advent of Digital Technology.

As a society, our dependency on cash is diminishing. We are moving to a cashless and digital system at a rapid pace. With over 900 million mobile users, India has set a record on the global platform. And now, with biometrics being captured in the Aadhar card system, imagine the level of change that we are witnessing!

Now, returning to the lending business perspective, going digital may be misjudged as just providing a portal on the company website, for customers to enter their details and thereby initiate the offline process of credit underwriting. This however is highly deficient, and doesn’t improve customer experience in any way, since there is really no change in the way bank institutions work.

What will really create the ultimate customer experience and more importantly, maximize time and cost effectiveness in underwriting, is when everything goes through without any physical human intervention. Let’s consider this home loan approval scenario – A customer uploads his data, bank statements, income statement, etc. following which he provides his Aadhar number does KYC check via OTP, does his employment check through verifying officially email ID, system reads every document uploaded through OCR, the system triggers a fraud check, get scores back and generates a credit score through the Business Rule Engine. The system then sends approval or rejection messages through SMS and/or e-mail to the respective cases. As far as loan disbursement is concerned, this can be done within approximately an hour! Imagine what an experience as a customer, this would be! This is what we want to offer with BFDL system! Don’t believe it Try it Your Self. Download BFDL’s App now and experience it.

“Finserv MARKETS, a subsidiary of Bajaj Finserv, is a one-stop digital marketplace that has been created for consumers on the go. It offers 500+ financial and lifestyle products, all at one place. At Finserv MARKETS, we understand that every individual is different. And that’s why we have invested in creating a proposition – Offers You Value. A value proposition that ensures you get offers which are tailor made for you. We also offer an amazing product range and unique set of online offers across Loans, Insurance, Investment, Payments and an exclusive EMI store. Be it in helping you achieve your financial life goals or offering you the latest gadgets, we strive to offer what you are looking for. From simple and fast loan application processes to seamless and hassle-free claim-settlements, from no cost EMIs to 4 hours product delivery, we works towards fulfilling all your personal and financial needs . What’s more! Now enjoy the same benefits in just one click with our Finserv MARKETS App.”


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Bajaj Finserv Direct Limited ("BFDL") is primarily engaged in distribution of financial products and services through its digital platform (“Bajaj Finserv MARKETS”) and inter alia renders services of customer acquisition, providing preliminary credit support activities, fulfilment services and post-acquisition customer services to Banks, NBFCs, HFCs. BFDL is also a registered Corporate Agent (Composite) under valid IRDAI registration number: CA0551 valid till 10-Apr-2024 for solicitation and servicing of Insurance Products. Registered Office: Bajaj Auto Limited Complex, Mumbai – Pune Road, Akurdi, Pune – 411 035 CIN: U65923PN2014PLC150522