BAJAJ FINSERV DIRECT LIMITED
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Dealer Financing

Use dealer financing to quickly secure funds for inventory purchases or to grow your dealership. This flexible funding helps you manage inventory, maintain cash flow, and grab supplier deals, without interrupting day-to-day operations.

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Minimum Interest Rate

14% p.a.
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Maximum Loan Tenure

96 months
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Maximum Loan Amount

₹50 Lakhs

What is Dealer Financing

Dealer financing lets you easily secure a loan when buying high-value items like equipment or vehicles directly through a dealer. The dealer works with a bank or NBFC to arrange the loan for you, making the process faster and more convenient.

The lender disburses funds to the dealer at a fixed rate, and the dealer offers you the loan with a slight markup. This lets you access financing at the point of sale without a separate application, with repayments managed by the lender.

How Dealer Financing Works

Dealer financing refers to a funding arrangement where a dealer partners with banks or NBFCs to help customers or other businesses access credit directly at the point of sale. In this model, the dealer acts as a facilitator, enabling easy access to financing without requiring the buyer to approach a lender separately.

When you opt for dealer financing, your loan application is submitted by the dealer to a partnered lender. The lender assesses your creditworthiness and, upon approval, disburses the loan amount directly to the dealer. You then repay the lender in monthly instalments over the agreed tenure.

Features and Benefits of Dealer Financing

Dealer financing gives you quick access to funds while helping dealers increase sales and manage cash flow. Here is how it benefits you:

  • Quick and Easy Access

Dealer financing provides faster loan approvals than most traditional bank loans. This helps you complete high-value purchases without delays.

  • One-stop Convenience

You can complete both the purchase and financing process at the dealership. No need to visit multiple banks or fill out extra paperwork.

  • Access with Low Credit Scores

You may still qualify for financing even with a low or limited credit score. Dealer financing gives you more flexibility when banks might say no

  • Chance to Negotiate

If you have a good credit score, you can try to negotiate a better interest rate. This can reduce your total borrowing cost.

  • Boosts Dealer Sales

Dealer financing also helps sellers boost inventory turnover and improve cash flow, making it beneficial for both buyers and dealers.

Dealer Finance Interest Rates and Charges Offered by NBFCs

You can explore business loan options from leading banks and NBFCs on Bajaj Markets to conveniently support your business purchases. Compare interest rates and charges below to find the offer that best matches your business needs.

Business Loan Offered by Partners

Maximum Loan Amount

Starting Interest Rate (p.a.)

Maximum Tenure

Processing Fee

Bajaj Finance Business Loan

₹80 Lakhs

14.00%

96 months

Up to 4.72% (Inclusive of applicable taxes) of the loan amount

L&T Finance Business Loan

₹75 Lakhs

15.50%

60 months

Up to 2% + GST

IIFL Finance Business Loan

₹30 Lakhs

16.50%

48 months

Up to 2.5%

FlexiLoans Business Loan

₹50 Lakhs

18% (reducing)

42 months

Up to 2.5% of the loan amount

KreditBee Business Loan

₹30 Lakhs

18.00%

36 months

3% to 4.25%

Lendingkart Business Loan

₹35 Lakhs

19.20%

36 months

Up to 3% of the loan amount + GST

Ambit Finvest Business Loan

₹2 Lakhs

20.00%

36 months

3.00%

Protium Business Loan

₹35 Lakhs

20.50%

36 months

1% to 6%

Aditya Birla Capital UDYOG PLUS Business Loan

₹10 Lakhs

22.00%

36 months

3% to 4% of the loan amount + GST

Credit Saison Business Loan

₹10 Lakhs

22.00%

36 months

Up to 4.72% (Inclusive of applicable taxes)

Indifi Business Loan

₹30 Lakhs

22.00%

36 months

Up to 3% of the loan amount + GST

InCred Business Loan

₹3 Lakhs

24.00%

60 months

2% to 5% of the loan amount

U GRO Capital Business Loan

₹50 Lakhs

24.00%

72 months

NIL

AYE Finance Business Loan

₹2 Lakhs

29.50%

30 months

Up to 2%

Disclaimer: The information mentioned above is subject to change as per the lender’s terms and policies.

Dealer Financing Eligibility Criteria

Dealers can apply for a business loan on Bajaj Markets to manage their business purchases with ease. Here is what you need to know before applying:

  • Citizenship: You must be an Indian citizen

  • Credit Score: Your score should be 700 or higher

  • Age: You must be at least 21 years old

  • Business Vintage: Your dealership should be operational for 1 to 3 years

  • Business Type: It must be registered as a partnership, LLP, or private limited company

  • Turnover: Your dealership should have an annual turnover of at least ₹1 Lakh to qualify

Documents Required for Dealer Financing

To apply for dealer financing, you may need to keep the following documents ready for a smooth application and quick processing.

Document Type

Details

KYC Documents

PAN card, Aadhaar card, and address proof of the dealership and promoters

Dealership Agreement

Copy of a valid dealership licence or agreement from the manufacturer

Financial Statements

Last 2 years’ audited balance sheets and profit & loss accounts

Bank Statements

Past 12 months’ bank statements of the dealership

Business Documents

Partnership deed or Memorandum and Articles of Association, if applicable

Disclaimer: The information mentioned above is subject to change as per the lender’s terms and policies.

How to Apply for Dealer Financing

Dealers can access business loan options on Bajaj Markets to manage inventory purchases or vendor payments with ease. Follow these simple steps to apply for dealer financing:

  1. Click the ‘Apply Now’ button on this page to begin

  2. Select ‘Business Owner’ from the dropdown on the application page

  3. Enter your mobile number for OTP verification and provide your pincode

  4. Click on ‘CHECK YOUR OFFER’ to see financing options from partner lenders

  5. Pick an offer that suits your needs, fill in your business details, and upload the necessary documents for verification

  6. Once your documents are verified, the approved amount will be disbursed to your account

Disclaimer

Reference of all T&C necessarily refers to the terms of the Partners as regards to pre-approved offers and loan processing time amongst other conditions.

Frequently Asked Questions

What is the meaning of dealer finance?

Dealer finance is a loan facility arranged by a dealer through a partnered bank or NBFC. You get funds directly at the point of sale, while the dealer earns a margin by charging a slightly higher interest rate than what the lender offers them.

Dealer finance is commonly used by auto dealerships, spare parts sellers, FMCG and pharma retailers, and petroleum dealers to fund inventory, manage working capital, and support business growth.

Dealer financing gives you instant access to funds right at the dealership, with minimal paperwork. It is especially helpful if you have a low credit score or limited financial documentation, as it streamlines the borrowing process.

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