National Road Safety Week 2025

India records one of the highest road accident rates in the world. Each day, thousands are injured or killed due to speeding, poor judgement, or unsafe road habits. To address this growing concern, the Government of India observes National Road Safety Month every January. 

This campaign promotes safe driving practices and encourages people to follow traffic rules. It is a vital step towards improving national traffic highway safety. The programme aims to reduce accidents, protect lives, and build long-term awareness among all road users.

This year, the initiative will run from 1st to 31st January 2025. The theme is "Sadak Suraksha, Jeevan Raksha," which means "Road Safety, Life Safety."

As part of the campaign, many schools, colleges, and offices will host lectures and seminars. These talks help people understand traffic laws and responsible driving behaviour. Experts from traffic police, NGOs, and transport authorities are expected to speak.

These sessions will cover topics like:

• Use of helmets and seat belts
  

• Consequences of drunk driving
  

• Understanding traffic signs
  

• Safe pedestrian habits
  

These discussions support the broader effort to strengthen national traffic highway safety.

Fun and learning go hand in hand. Many organisations will host competitions to spread road safety messages. These include:

• Poster making
  

• Quiz contests
  

• Skits and street plays
  

The aim is to involve people in road safety week through creative expression. Students and employees are encouraged to participate.

These contests highlight the importance of following traffic rules. They also generate fresh ideas on how to make roads safer.

Taking a pledge is a powerful way to build commitment. Citizens are encouraged to take the Road Safety Pledge. This shows their personal responsibility for safe driving.

The pledge covers:

• Following all traffic rules
  

• Avoiding mobile phone use while driving
  

• Not driving under the influence of alcohol or drugs
  

• Wearing safety gear like helmets and seat belts
  

The Ministry of Road Transport and Highways also provides an online platform for this pledge. Furthermore, at completion, you can download an e-certificate with pride. You can follow the steps given below to take the pledge. 

1. Visit https://pledge.mygov.in/road-safety/

2. Click on ‘Take Pledge’

3. Fill out all the necessary fields like your name, birthdate, address, phone number, email address, etc. 

4. Select ‘Proceed for Language Selection’

5. Choose your preferred language from the dropdown and select ‘Read Pledge’

6. Read the pledge carefully as displayed on your screen and click on ‘I Pledge’

7. Enter the OTP you will receive on your registered mobile number and select ‘Submit'

8. Your screen will now display your Road Safety Certificate to you

9. You can print/download the certificate, or send it to your email address/mobile number. You can also choose to share the certificate on social mediaAfter completion, individuals receive a certificate.

In addition to the month-long effort, National Road Safety Week 2025 will be observed from 11th to 17th January. During this traffic safety week, the pledge campaign will be intensified.

Schools and community groups will organise mass pledge events. Digital banners and posters will spread awareness. The idea is to make every individual accountable for their actions on the road.

This year’s road safety week has clear goals:

Spread Awareness

Teach people about road safety rules and the risks of ignoring them. Creating awareness is the first step in preventing road mishaps. People must understand how small decisions—like wearing a helmet or following a signal—can save lives. Campaigns during road safety week aim to inform citizens about real-world dangers and the consequences of ignoring traffic rules. These messages are spread through banners, workshops, school events, and digital media.

Promote Safer Roads

Encourage better road design and proper signages. Well-planned roads reduce the chances of accidents. National and local authorities are encouraged to build better footpaths, install clear signage, and maintain lighting. During traffic safety week, feedback from citizens is often collected to identify risky zones. Authorities also use this time to audit accident-prone spots and take corrective action to improve safety.

Improve Behaviour

Motivate drivers and pedestrians to follow laws. Changing public behaviour is at the heart of any successful road safety movement. Campaigns aim to help people understand the value of patience, alertness, and responsibility on roads. Drivers are urged to follow speed limits, avoid distractions, and show respect to all road users. Pedestrians are educated about using crossings and staying attentive while walking near roads.

Support Government Efforts

Highlight the importance of national traffic highway safety programs. To make real progress, the public must align with national initiatives. Such programs depend on citizen cooperation to succeed. During National Road Safety Week, people are encouraged to follow government-led drives such as licence checks, seat belt campaigns, and digital pledges. These combined efforts help build safer roads across India.

Safety starts with awareness. Here are some dos and don’ts to follow during and beyond National Road Safety Week:

Dos:

• Always wear a helmet or seatbelt
  

• Use indicators while turning
  

• Stay alert at zebra crossings
  

• Follow speed limits
  

• Give way to ambulances and fire-service vehicles
  

• Pay heed to instructions by traffic police officers on-road
  

Don’ts:

• Do not use phones while driving
  

• Avoid over-speeding
  

• Never drive under the influence
  

• Do not jump red lights
  

• Do not horn unnecessarily
  

• Do not abruptly apply your vehicle’s brakes
  

• Do not keep very close distance with the vehicle ahead of you
  

These simple actions save lives.

In 2025, MoRTH has introduced a new outreach programme. Local traffic police teams will visit markets, parks, and schools. Their goal is to interact directly with people.

To make the campaign more engaging, traffic police teams will connect with the public through a series of interactive and informative on-ground activities such as:

Explain Basic Traffic Rules

Local traffic police will engage with the public by explaining key traffic laws in simple terms. This includes rules for safe driving, speed limits, and right-of-way practices.

Distribute Informative Brochures

Easy-to-read leaflets and brochures will be handed out. These will highlight common road mistakes, safe pedestrian habits, and emergency contact details for road incidents.

Invite Citizens to Take Part in Quizzes

Quick quizzes and interactive games will be organised on-the-spot to test and improve road safety knowledge. Small rewards may be given to increase participation.

Use a Friendly, Informal Approach

Unlike formal workshops, this approach will be conversational and community-focused. It helps people open up, ask questions, and remember safety tips better.

The campaign also uses social media. Hashtags like #SadakSuraksha and #RoadSafetyWeek2025 will trend. Influencers and celebrities will join hands to spread the message.

The government has made key improvements to protect citizens:

Sadak Suraksha Abhiyan 2025

This new national drive focuses on changing road behaviour using education, smart technology, and better road planning. A special 'Road Safety Bus' teaches children about safe travel.

National Road Safety Month Activities

January will see widespread action—school events, traffic rule workshops, awareness drives, and media campaigns—all reinforcing the importance of road safety week across India.

District-Level Road Safety Programmes

In 100 high-risk districts, local councils are using accident data to create customised safety plans. This approach helps tackle road issues specific to each region.

Funding for Road Safety Advocacy

NGOs and community groups can now get up to ₹5 lakh in government support to run safety campaigns, host events, or reward outstanding road safety efforts.

Emergency Care on Highways

Hospitals near highways are being upgraded with trauma units. This ensures faster treatment for accident victims and better survival chances during emergencies.

National Road Safety Board and Fund

The government is setting up a dedicated board and fund to support ongoing safety projects. This will be backed by a special road safety fuel cess.

Such measures aim to boost national traffic highway safety at every level.

Digital platforms make road safety learning easier. The government promotes:

• E-learning portals on traffic rules
  

• Road safety games for students
  

• Free mock driving tests
  

• Road Safety Pledge portal
  

These tools are part of long-term public engagement efforts.

On-ground efforts remain crucial. In 2025, the focus will be on tier-2 and rural areas. Campaign vans with audio-visual setups will travel to remote districts.

They will screen films, distribute safety kits, and offer first-aid training. Collaborations with local governments and police will ensure high outreach.

1. Anticipate Danger: Always expect the unexpected.
   

2. Stay Focused: Never multitask while driving.
   

3. Respect All Road Users: Pedestrians and cyclists deserve equal care.
   

4. Maintain Distance: Tailgating increases risk.
   

5. Check Vehicle Health: Service your vehicle regularly.

Each citizen plays a part in improving national road safety. Here’s how you can help:

• Speak to friends and family about traffic rules
  

• Volunteer in awareness drives during road safety week
  

• Share verified information on social media
  

• Encourage others to take the road safety pledge
  

Even one responsible citizen can influence many.

Despite all precautions, accidents can happen. Financial safety is equally important. At Bajaj Markets, you can access:

• Personal Accident Insurance
  

• Roadside Assistance Plans
  

• Vehicle Insurance Covers
  

These plans offer quick claims and wide coverage. They reduce financial stress during emergencies.

Explore them online and stay protected beyond just driving carefully.

National Road Safety Week 2025 is more than just a campaign. It’s a shared responsibility to protect lives on Indian roads. With support from citizens, government, and organisations, we can reduce risks.

Let’s pledge to follow rules, stay alert, and be kind to others on the road.

Together, we can build a safer tomorrow.