Learn how to start a solar panel business in India, with steps, costs, and financing options explained clearly.
Starting your own solar panel business can help you tap into one of India’s fastest-growing industries. With the rising demand for clean energy, you have a golden opportunity to create both profit and impact. You’ll learn how to set up your business, follow all legal steps, and create a solid solar panel business plan. You’ll also discover why financing matters and how to secure the right loan for solar energy business needs. Missing these essentials could set you back—so take control and give your business the strong start it deserves.
Building a solar panel business in India offers great potential—but only if you take the right steps from the beginning. A strong foundation will help you avoid risks and grow faster. Here’s a robust plan to help you get started and stay on track:
Your first step in understanding how to start a solar energy business is to decide which type suits your goals. Here are the most common models:
Installation Services: Offer rooftop or ground-mounted solar panel setup for homes, schools, or factories
Solar Product Dealership: Sell solar panels, batteries, and inverters as an authorised dealer
Distribution: Act as a wholesale distributor to supply smaller retailers or installers
Manufacturing: Produce solar panels or components (requires large investment)
Solar Leasing or Financing: Provide solar systems on lease and earn through monthly payments
A clear solar energy business plan helps you stay focused, attract investors, and get funding. It should include goals, market insights, service details, and a breakdown of initial costs. Here’s what to include:
Business goals and vision
Description of services or products
Target customer segments
Competitor overview
Marketing and sales strategy
Cost estimates and revenue plan
Required licences and permits
Loan or funding needs (if any)
Before you start, understand the local demand and competition. This helps you offer the right services at the right price. Here’s what to research:
Residential, commercial, or industrial demand in your area
Existing solar players and their pricing
Customer pain points (e.g., power cuts, high bills)
Local government policies or subsidies
Climatic conditions (sunlight hours, panel efficiency)
Using high-quality equipment helps reduce maintenance issues and build customer trust. Here’s how to find the right partners:
Choose MNRE-approved solar panel manufacturers
Compare warranties, efficiency, and after-sales service
Build a network of electricians, engineers, and certified installers
Test products where possible before committing to bulk orders
Negotiate rates for better margins on large projects
Knowing your startup expenses is key to financial planning. Use this to estimate how much money you need to start a solar panel business. Here are the major expenses to consider:
Business registration and legal fees
Initial stock or equipment purchases
Office space or warehouse rent
Salaries for technicians or sales staff
Marketing, advertising, and digital setup
Transport or logistics needs
Proper registration keeps your business legally safe and opens doors to government schemes. Learn more about how to start a solar panel business in India by ensuring your legal setup is complete and compliant. Here’s what you need to do:
Register as a sole proprietorship, partnership, or private limited company
Apply for GST registration
Get a current account for your business
Obtain any state-level power or energy-related licences (if applicable)
Apply for Udyam registration to benefit from MSME schemes
Marketing your solar business is essential for attracting new customers and building long-term visibility in your local area. Here are some low-cost and effective ways to promote your services:
Register your business on local listing websites and digital directories. This helps people in your area find you when they search for solar solutions online.
Create ads for your business and show them to people in your region using basic targeting options. Even a small ad spend can help you generate interest and enquiries.
Encourage your satisfied customers to refer others by offering small rewards or discounts. This builds trust and helps you gain reliable leads with minimal effort.
Connect with housing societies, schools, or small businesses that may need solar installations. These partnerships can lead to bulk orders or long-term contracts.
Design simple brochures or digital catalogues to showcase your services and contact information. Share these in person or through messaging apps to expand your reach.
Ask happy customers to provide feedback that you can use in your marketing. Positive reviews and testimonials build credibility and increase trust among new prospects.
Use relevant keywords, location-based phrases, and service categories in your website or listings. This helps your business appear in local search results and attract nearby customers.
Registering your solar energy business adds credibility and opens the door to funding, tenders, and government incentives. Here’s what you need to complete:
Register your business structure as a sole proprietorship, partnership, LLP, or private limited company to ensure legal recognition
Apply for a GST registration number to comply with tax laws and enable input tax credit
Secure local municipal permits or trade licences if required by your city or state authority
Obtain MNRE certification to gain access to central and state-level solar subsidy programmes
Open a current account in your business name for smooth financial transactions and professional credibility
Opening a solar panel business in India can be promising amid the growing demand for clean energy. The start-up costs depend on your business model—dealer, installer, or small-scale assembly unit—and vary significantly by city tier. A clear understanding of these cost components aids budgeting and planning.
Tier 1 Cities (e.g., Mumbai, Delhi, Bengaluru):
Dealership Fees: ₹50,000–₹1,50,000 for authorised dealership contracts.
Inventory: ₹2,00,000–₹8,00,000 for demo panels and inverters.
Office Setup & Tools: ₹1,00,000–₹2,00,000 for basic workspace and demonstration tools.
Tier 2 & Tier 3 Cities (e.g., Jaipur, Kochi, Tier-3 towns):
Lower real estate and labour costs, making overall setup more affordable.
Business model choice (installer vs dealer) greatly impacts the scale of inventory and equipment needed.
City Tier |
Dealer (Small Setup) |
Installer/Small Assembly |
Distribution Unit |
---|---|---|---|
Tier 1 |
₹5-10 Lakhs |
₹15–25 Lakhs |
₹30-50 Lakhs |
Tier 2 |
₹3-6 Lakhs |
₹10-16 Lakhs |
₹20-40 Lakhs |
Tier 3 |
₹2.5-7.5 Lakhs |
₹8-12 Lakhs |
₹15-25 Lakhs |
(Estimates include dealership fees, demo inventory, tools, and modest office setup; installer/assembly cost reflects additional equipment and working capital.)
Tier 1 Cities: Higher investment driven by dealership costs and premium inventory.
Tier 2 Cities: More balanced setup, favourable for local-scale operations.
Tier 3 Cities: Most affordable, ideal for grassroots expansion with lean capital.
Disclaimer: These cost figures are indicative and meant for illustrative purposes only and do not guarantee actual expenditure patterns. Actual investment needs may vary significantly depending on location, business model, inventory size, and infrastructure. It is important to consider consulting experts for precise budgeting.
Good financial planning gives your business the stability it needs to grow and survive during slow periods. Here’s how to build a strong financial foundation and secure the funding you need:
List all startup expenses including equipment, labour, transport, permits, and marketing. This gives you a clear picture of how much capital you need before you start operations.
Map your expected income and expenses month by month. This helps you manage your funds better and avoid cash shortages in the early stages.
If you're applying for a secured loan, assess what business or personal assets you can offer as collateral This improves your chances of approval and may help reduce your interest rate.
Don’t settle for the first offer—compare interest rates, repayment terms, and processing fees from multiple lenders. Look for the best loan for solar energy business needs that matches your budget and repayment capacity.
Set aside funds for unexpected costs like equipment failure, delayed payments, or sudden demand spikes. A buffer ensures your operations stay on track even during financial stress.
Starting a solar energy business often involves upfront costs that can’t be delayed or ignored. Here are the most common ways in which financing can support your business goals:
Buying solar panels, inverters, and batteries in bulk helps lower costs per unit. However, this requires a significant upfront investment that a loan can easily cover.
Essential tools and reliable transport are needed to complete on-site solar installations efficiently. Financing helps you invest in quality equipment and delivery vehicles from day one.
Renting an office, storage unit, or warehouse is vital for inventory management and business operations. A loan can help cover rental deposits and setup costs without straining your budget.
Trained technicians and support staff are key to delivering quality service and handling installations. Financing ensures you can hire the right talent without compromising on other costs.
Building your customer base requires strategic digital and offline marketing efforts. With a loan, you can launch ads, create brochures, and attend trade events to boost visibility.
A business loan can give you the financial freedom to grow, adapt, or stabilise your operations when needed. Here are the key features and benefits you can enjoy:
Get access to loan amounts of up to ₹50 Lakhs to suit your specific business needs. Use the funds to boost working capital, expand operations, or hire essential staff.
Experience instant approval on your loan application without visiting a branch. Eligibility-based checks ensure the process is quick and completely online.
Apply for a secured or unsecured business loan depending on your requirements. You can access funds without pledging your valuable personal or business assets.
Enjoy interest rates starting from just 14% per annum to keep your repayment affordable. You can choose flexible repayment tenures of up to 96 months based on your cash flow.
Choose between a term loan for a fixed borrowing amount or a flexi loan with a flexible withdrawal facility. Both options are available on Bajaj Markets to match your business needs and repayment style.
Here’s a quick comparison to help you choose the most suitable lender available on Bajaj Markets based on interest rates and repayment tenures:
Partners |
Minimum Interest Rate |
Maximum Tenure |
---|---|---|
22% p.a. |
36 months |
|
20% p.a. |
36 months |
|
29.50% p.a. |
30 months |
|
14% p.a. |
96 months |
|
18% p.a. |
42 months |
|
16.50% p.a. |
48 months |
|
24% p.a. |
60 months |
|
22% p.a. |
36 months |
|
18% p.a. |
36 months |
|
19.20% p.a. |
36 months |
|
20.5% p.a. |
36 months |
|
22% p.a. |
36 months |
|
24% p.a. |
72 months |
|
15.50% p.a. |
60 months |
Disclaimer: The interest rates, loan tenures, and offers listed are indicative and may vary based on lender discretion and applicant eligibility.
To qualify for a business loan, you need to meet a few basic eligibility requirements. These ensure that your business is financially stable and eligible for credit. Here’s what lenders typically look for:
You must be an Indian citizen
You should have a healthy CIBIL score
You must be self-employed—either as a professional (like a doctor or CA) or a non-professional (like a trader or manufacturer)
Your age should be between 21 and 60 years
Your business must be registered as a partnership, LLP, or private limited company
Your business should be operational for at least 1 year
Your business must have a minimum annual turnover of ₹1.5 lakhs (as per ITR)
While checking your eligibility is important, keeping your documents ready can make the application process much smoother. Here’s a list of documents you may need to provide:
Identity Proof: PAN card, Aadhaar card, passport, driving licence, or Voter ID
Address Proof: Aadhaar card, passport, utility bill, or lease agreement
Income Proof: Last 6 months’ bank statements, ITR, and certified financials (P&L, balance sheet, and income computation for the past 2 years)
Business Proof: Sole proprietorship declaration, partnership deed, or certified copy of Memorandum and Articles of Association
Seeking a business loan to launch a solar panel business in India requires a sound credit profile—both personal and corporate. Financial institutions evaluate your credit standing to assess risk and finalise loan terms.
Your personal credit score (CIBIL) is a primary factor that lenders check. Most lenders expect a score of 750 or above for business loans, with 750+ considered excellent, leading to improved approval odds and better rates. Some financial institutions may offer tailored solar panel financing schemes where applicants need to have a strong CIBIL score.
Meanwhile, the Company Credit Report (CCR) evaluates your business’s creditworthiness through repayment history and credit exposure. A stronger CCR improves your chances of securing solar project funding. A robust personal CIBIL score and favourable CCR significantly enhance your prospects of obtaining a business loan on attractive terms.
To apply for a business loan, you do not need to visit a physical branch. Instead, navigate to the official website or use the Bajaj Markets app. The steps to apply for a business loan include:
Click on the ‘Check Loan Eligibility’ button at the top of the page
Fill in your basic personal information in the application form
Choose your desired loan amount and repayment period
Submit the form to proceed with verification
The Indian government offers a variety of central and state-level schemes to support MSMEs, including those in the solar energy sector. These schemes deliver financial support, subsidies, and incentives to ease business setup and growth.
Credit Guarantee Fund Trust for Micro & Small Enterprises (CGTMSE) |
|
MNRE Grid-Connected Rooftop Solar Programme |
|
Credit Linked Capital Subsidy Scheme (CLCSS) for Technology Upgradation |
Development of Solar Parks & Ultra Mega Solar Projects |
State |
Scheme Name |
Andhra Pradesh |
ADEETIE – Assistance in Deploying Energy Efficient Technologies in Industries and Establishments |
Maharashtra |
MEDA – Maharashtra Energy Development Agency |
Uttar Pradesh |
CM Yuva Udyami Scheme |
Mizoram |
Handholding Scheme (MSME Development) |
Tamil Nadu |
These schemes can provide strong support mechanisms—like subsidies for solar deployment, credit guarantees, and interest-free loans—for entrepreneurs starting a solar panel business.
Disclaimer: These Central and State Government schemes may or may not be applicable to secure business funds for opening a car dealership in India. It is crucial to check the eligibility criteria and other terms and conditions of any scheme you are interested in before applying.
Yes, the solar panel business is highly profitable and has significant growth potential in India due to increasing electricity demand, decreasing technology costs, etc. Plus, applicants can benefit from government support through subsidies and policies and a clear national strategy to achieve sizable solar energy targets. The market is expanding rapidly, offering opportunities in panel sales, installation, manufacturing, and maintenance in projects of varying scales.
The cost to start a solar panel business in India can range from ₹2-5 Lakhs for a small-scale installer or dealer to ₹1 Crore or more for a manufacturing unit. The exact cost depends on the business size and your chosen business model, i.e., whether you want to be a dealer, installer, distributor, or manufacturer.
Profit margins in the solar business generally range between 10% and 30%, depending on your solar panel business plan, operations scale, and efficiency of service delivery. Margins may be higher for companies that also offer maintenance or value-added services.
Setting up a 1 MW solar power plant in India usually costs between ₹4 crore and ₹6 crore. The final cost depends on land, equipment quality, and infrastructure needs.
Yes, a 1 MW solar farm can be profitable over time, with returns typically seen within 6 to 8 years. Profitability depends on PPA rates, maintenance costs, and sunlight availability.
Solar businesses can be divided into segments like installation services, dealership and distribution, EPC, solar financing, and maintenance. You can choose based on your expertise and available capital.
A typical solar installation package includes solar panels, inverters, mounting structures, cabling, batteries (for off-grid systems), and safety equipment. Some providers also include installation, monitoring, and maintenance services.
Your main target markets should include residential customers, commercial buildings, small-scale industries, educational institutions, and government bodies. Areas with frequent power cuts or high electricity rates offer strong potential.
Yes, it can be profitable, especially in regions with high solar panel adoption. Regular cleaning and maintenance improve efficiency, and businesses offering AMC (Annual Maintenance Contracts) can generate consistent income.
You should focus on customers with high energy consumption and long-term savings goals, such as homeowners, schools, hospitals, factories, and commercial property owners.