Buy and Sell Digital Gold for Investments

Buy & Sell 24K Gold Online! 

99.5% Pure Gold | Buy & Sell Gold at Market-linked Prices | Doorstep Delivery upon Redeeming Gold
  • Buy
  • Sell
  • Get Delivery

Current price/g 24k, 99.5% Pure Price Valid for

+ ₹ 1000

+ ₹ 2000


Current price/g 24k, 99.5% Pure Price Valid for

+ ₹ 1000

+ ₹ 2000


Alongside offering you the options to buy and sell gold, we also allow you to redeem your purchase. Yes, you've heard that right. Should you decide to redeem the gold purchased online, a few steps are all that it takes to have it delivered right to your doorstep. Do we charge you for this benefit? Not at all. So, if you are looking for gifting options -  perhaps for a family occasion, festival or simply to make jewellery for yourself,  purchase gold online, redeem it and have it delivered to your doorstep. What's more, your gold is insured until we safely hand it over to you!


When it comes to investing in physical gold, quality, authenticity and safety are of utmost importance. People prefer visiting stores/goldsmiths, check the physical product and then decide to go ahead with the purchase. After all, it is your hard-earned money that’s in question! What if we tell you that you can purchase gold online without having to worry about quality, purity and safety? Moreover, you can buy gold in small amounts!  Yes, you’ve heard that right! Finserv MARKETS facilitates buying, selling and delivery of physical gold – all at the click of a button.

What’s more, with digital gold price being the same across India, you can buy and sell gold at the market-linked rate, with each quantity of gold purchased backed by actual physical gold. As for storage, safety lockers are provided to digital gold investors without any additional charges! 


How do I buy Gold online at Finserv MARKETS?

Buying Gold online on Finserv MARKETS is easy. Just 2 steps and you’re done! Here’s what you need to do –

1.  Existing customers (those who are already registered) need to log in to our Customer Portal using their mobile number. Follow up by confirming your registered email address and Pin Code. If you are a new customer, you will have to sign up with us.

2.  Once logged in, proceed to purchase Gold. You can buy Digital Gold either in grams or INR. Once decided, make the payment and you’re done!


How do I sell the Digital Gold I purchased on Finserv MARKETS?

Selling the gold that you’ve purchased online is easy. Once again, all it takes is 2-steps and you’re done! Here’s how you go about the process -

1.  Log in to our Customer portal using your mobile number.

2.  Enter the amount of gold you want to sell. This could be either in grams or INR. To enable payment to be credited, you will need to provide your bank details. That’s it!


How do I redeem the Gold purchased online at Finserv MARKETS?

Apart from buying and selling gold, you can even choose to redeem it and have your purchase delivered to your doorstep. However, do keep in mind that you can only redeem gold in grams. To facilitate this process, here’s what you need to do –

1.  Log in/Sign-up to the Customer Portal using your mobile number.

2. Choose how you wish to redeem your gold. The options available include coins and bars. Moreover, you can add multiple gold coins basis how much you plan on redeeming. Once done, you just need to add this to your cart.

3.  View/Know the charges levied for the minting of coins.

4.  Confirm your delivery address.

5.  Proceed to pay the coin minting and delivery charges.

6.  The amount of gold you have redeemed (weight in grams) will be deducted from the gold that you have stored in your safety locker. 

Upon redeeming your gold, it is delivered to your registered address. Do keep in mind that the gold you purchase online at Finserv MARKETS is insured until it is safely handed over to you. 


Why Choose Finserv MARKETS for Gold as an Investment Option?

Easy & Fast Online Process

We ensure that your buying, selling and gold redeeming processes are seamless. Should you need help, our chatbot ‘Yara’ is always ready to assist.

Uncapped Purchase Limit

While you can buy gold in small quantities, there is no cap on the amount of digital gold you can sell or gift.

100% Transparency

With us, it's all about transparency. There are no hidden charges to worry about. Also, rest assured that you will be provided with all information up front.

No Documentation

With a 2-click buying process facilitated by Finserv MARKETS, there’s no need for documentation when purchasing digital gold.

Trusted Partner

More than 100 million customers across the country trust us. It's time you take that plunge too. Trust us, we won't let you down.

Features and Benefits of Digital Gold from Finserv MARKETS

Features and Benefits
  • Secured & Insured Gold

    We do our best to ensure the security of your purchase. Moreover, your digital gold investment is insured and you needn’t pay a rupee for storage provided by logistics partner Brinks.*

  • Flexibility in Purchase

    To begin with, you can purchase gold online in sachets. No need to spend thousands of rupees.

  • Purest Gold

    Worried about the authenticity of the gold you plan on purchasing online? We assure you of 24 karat gold and 99.5% purity, Assay certified gold.*

  • Unnecessary Costs Eliminated

    Online gold purchase eliminates many costs (making charges, sellers and storage fee) which you would have to pay if you choose to buy gold, the traditional way

  • Gold at your Beck and Call

    Get gold delivered to your residence, at the click of a button. You can accumulate gold by making small purchases. Also, sell gold instantly at current market-linked prices.

How Digital Gold Works 

  • Buying Process
  • Selling Process
  • Redeem Gold Process

Time is money! Be it buying or selling gold online, we offer you a simple and quick 2-step buying process. So how you buy gold online through Finserv MARKETS?

  • Log in to our customer portal to purchase Digital Gold using your mobile number. Proceed by confirming your Pin Code and registered email address. If you are a new customer, you will have to sign up with us.

  • Proceed to purchase digital gold either in grams or INR. Upon confirmation of the amount, you will be re-directed to the payment gateway. Make the payment and you’re done with your online gold shopping.

  • Log in to our customer portal using his/her mobile number.

  • Enter the amount of gold you wish to sell either in grams or rupees. Also, provide your bank details to enable payment to be credited. That’s all you need to do to sell gold online.

Planning on gifting gold coins to your family and friends and want to redeem gold purchase online through Finserv MARKETS? Follow these simple steps and have your gold coins delivered right to your doorstep!

  • Log in or sign-up using your mobile number to redeem your digital gold. You can redeem your gold in grams only.

  • Choose a gold coin/bar from a list of options to redeem. You can add multiple gold coins online based on how much gold you plan on redeeming. Once done, add this to your online cart.

  • You will be shown the coin minting charges.

  • Confirm your delivery address.

  • You will be directed a payment gateway. Proceed to pay the charges for coin minting and delivery.

  • The amount/weight of the coin will be deducted from the gold that you have stored in your safety locker.

Manage all your queries here

  • Is there any change in the price of gold if I buy and sell it on the very same day?

    The price at which one sells gold, irrespective of the day, is always lower than the price at which one purchases this commodity. Several factors such as bank charges, processing fees and taxes are responsible for this. The price of gold when purchased in grams includes a host of taxes, customs duty, foreign exchange conversion and operational costs. However, making or manufacturing charges and delivery charges are not factored. Hence, the price is updated on a regular basis. To answer your question, you cannot buy and sell gold on the same day. There is a waiting period of 24 hours that must be adhered to.

  • What KYC documents are required to buy/sell gold?

    Here is the information that you must provide to buy coins/bars online: 1. Your name, 2. Your registered mobile number and 3. Pin Code of the place where the purchase of digital gold is initiated. The information mentioned above is necessary for cumulative transactions that cross INR 50,000. For single transactions that amount to INR 2 Lakh or more, you will be required to provide your PAN Card details.

  • Is there a cap on the minimum amount of digital gold that one can purchase?

    Yes, the minimum transaction amount for purchasing digital gold is Rs. 100

  • Are gains made on the sale of digital gold taxable? Also, can I show the losses while filing for taxes?

    Digital gold taxation is the same as that of physical gold in terms of classification of gains. However, do keep in mind that this depends on the holding period. As for showing of losses when filing for taxes, yes this is allowed.

  • Is there a locking period or validity of price when buying/selling digital gold?

    Yes, there is a price locking period of 5 minutes for buying/selling digital gold. Upon the crossing this time, the gold price is updated.

  • What happens after I sell my digital gold?

    Post selling, based on your instructions, the money either credited to your bank account or payment wallet that is listed with us. You can then use the money for any transaction as you deem fit.

  • Can minors buy gold?

    No, we do not allow minors to purchase digital gold.

  • I’m an NRI. Can I buy digital gold? If yes, please tell me the mandatory documents that I need to provide?

    At present, only residential Indians can purchase digital gold. NRI’s cannot avail of this facility. If you are relocating to a foreign country, he/she will either must sell or redeem the gold purchased online before leaving the country. However, NRI’s can purchase digital gold through the Stock Holding Corporation of India, also known as GoldRush. NRI’s can enroll under GoldRush and open a metal account post compliance with the registration process. To enroll, the following documents must be provided – 1. ID Proof (PAN Card/Voter ID/Passport/Aadhaar Card), 2. Address Proof (Passport/Aadhaar Card/Voter ID/Electricity Bill/Ration Card), and 3. Passport (mandatory for NRI’s).

  • Is there a time limit to keep my gold in a vault?

    You can avail vault facility to store your digital gold for a period of 5 years. Post this, you must either redeem or sell gold.

  • I have just purchased gold online but I’ve changed my mind. Is there a possibility for me to cancel my order?

    We’re sorry. Once your online gold purchase order is accepted, you cannot cancel.

  • Are digital gold prices static across cities in India?

    Gold price is linked to live market prices and not set any local gold association. Hence, the price of online digital gold is the same across the country.

 IDBI Trusteeship Services Limited is the custodian for gold

*Assay-certified Gold