Our Identity

Bajaj Markets, a subsidiary of Bajaj Finserv, and one of the fastest growing fintech in India, is a one-stop digital marketplace that offers multiple financial products across all categories - Loans, Cards, Insurance, Investments and Payments. Bajaj Markets has partnered with some of the most trusted names to offer choice to its customers and help them achieve their financial life goals.


Having started its journey as a fintech, Bajaj Markets has since then, built a very strong business as a techfin. Its Technology services businesses are built on its core capabilities in consumer insights, technology and data analytics. Its first B2B SBU, Skaleup, has been created to become the leading digital technology services provider in India through deep domain expertise and execution capabilities.


This besides, Bajaj Markets has built a new business unit to become the preferred partner for digital technology initiatives across all group companies of Bajaj Finserv. Herein, the strategy is to align with digital technology roadmap objectives of all the group companies of Bajaj Finserv and offer digital technology services and platforms at market competitive rates.


As the tagline goes, with Bajaj Markets, “Ab Choices Hue Aasaan”

Our Vision

We aspire to become one of India’s largest BFSI Marketplaces & build a profitable digital technology services business with a global footprint.


The Financial Services Marketplace offers products across multiple categories across Assets, Liabilities, Payments, Insurance & Investments in partnership with 37 Banks, Insurers & Financial Institutions by providing choice & convenience of 1,300+ Financial Products.


We intend to forge additional partnerships with reputed financial institutions to offer the widest range of financial products & services across manufacturers, thus building a destination that offers choice in a frictionless manner with high degree of convenience for users.


Our Technology Services business is geared to offer 6 core offerings – Digital Applications, Customer and Enterprises Solutions, Data Engineering, Analytics Services, QA and Automation and Managed Cloud Services. We will offer these services in India & overseas territories.

Our People

We are a strong brand with long-term orientation which provides tremendous stability & freedom to innovate. Our success is attributed to an efficient and passionate team of highly skilled 1500+ domain specialists across Financial Services & Technology. 


  • We won the silver medal at the ET Human Capital Awards 2022 for the category Excellence in Recruitment and Hiring - Freshers / Campus Hire 

  • We are honoured to be appreciated for becoming a one-stop shop for our customers. We received the ET Innovation Award for Business Model Innovation 2020.

  • We won the Best Lending Tech Award at the 10th India Digital Awards hosted by IAMAI in 2019.

Whole Time Director & CEO

Shri Ashish Panchal

Whole Time Director and CEO, Bajaj Markets


Ashish Panchal is the Whole Time Director - Chief Executive Officer of Bajaj Finserv Direct Limited (BFDL), a 5+ year old subsidiary of Bajaj Finserv Ltd. operating at the leading edge of finance & technology. BFDL operates under 2 divisions, a BFSI Marketplace, digitally sourcing and distributing products across retail banking (loans & credit cards), insurance (LI & GI) & investments (FD, MF, NPS etc.) for various partners pan India & a Technology services division offering digital technology services in the BFSI domain with a portfolio of a specializations & functional offerings across lending, insurance & investments.


Ashish is a seasoned professional with experience across manufacturing, FMCG, retail banking, lending and payments industry. Ashish has 25 years of experience in strategic roles across various business verticals. He has been a part of the Bajaj Finserv group of companies for more than 12 years. Before assuming his role as the CEO of BFDL, he served as the President of Rural, Investment & Insurance Businesses and Corporate Strategy at Bajaj Finance Limited.


Over the years, Ashish has successfully managed start-up businesses and high growth, high scale businesses, that have withstood various economic cycles, to lead them to grow in scale and profitability. He leverages his strong people management skills to drive innovative, customer-centric solutions to business problems.


Prior to joining Bajaj Finance Limited, Ashish helmed leadership positions at Citibank and Barclays.


Ashish is an alumnus of the Harvard Business School (AMP 200, 2021). He had completed his master’s degree in Management Studies from the Jamnalal Bajaj Institute of Management Studies in 1999 and his Mechanical engineering from Walchand Institute of Technology in 1996.


Ms. Jasmin Chaney

Independent Director


Ms. Jasmine Chaney is commerce graduate from Sydenham College and master’s in management studies in finance from K.J. Somaiya Institute of Management Studies and Research, Mumbai University. She possesses almost three decades of work experience with CRISIL Limited (now CRISIL Ratings Limited) working on the analytical and business development side. She is also an independent director in one of the BFS group companies.  


Shri Anish Amin




Anish Amin is the President and head of the overall functions of Risk, Assurance, M&A and Human Resources at Bajaj Finserv Limited. He joined the organisation in 2019 to oversee the assurance and risk function and later took up the Group HR function as an additional portfolio to his present responsibilities. As the Group Head of Assurance and Risk, Anish oversees the risk management process of identifying potential risks that could lead to a capital call or affect the brand's reputation. Additionally, he leads a team of experts to evaluate and oversee the M&A opportunities and proposals that the Company may encounter.


He is a fellow member of the Institute of Chartered Accountants of India. Prior to joining Bajaj Finserv Limited, Anish was a senior partner at Dalal & Shah (a member of the PwC International Network). He was also a partner in the Assurance Practise at Pricewaterhouse, India and led wide-ranging businesses, including manufacturing, trading, finance and insurance. He was also their sectoral leader in the insurance industry.


In a career spanning over three decades of wide-ranging industry experience and a proven track record in risk management, compliance with accounting standards, company law matters and general regulatory frameworks, Anish leads the task force in driving the Group's commitment towards identification and mitigation of emerging risks.



Shri Mayur Patwardhan

Independent Director


Shri Mayur Patwardhan, aged 59 years is a Chartered Accountant by qualification and presently a Fellow member of the Institute. He holds a bachelor’s degree in Law from Pune University. He started his career with Dalal & Shah, Chartered Accountants of which he became a Partner in 2002. Later when Dalal & Shah became a network firm of PwC, he became Associate Director. Retired from the firm in August 2017.


He holds experience of about 32 years in handling audits of large manufacturing companies like Bajaj Auto, Bharat Forge, Kalyani Steels, Kirloskar oil Engines etc. to name a few. Handled audits of IT companies and service companies. He has also handled various special assignments in relation to due diligences, taxation, amalgamations, and merger/demergers.



Shri Mayur Chokshi

Independent Director


Mr. Mayur Chokshi is a Practicing as Chartered Accountants for almost 40 years in the name of Mayur Chokshi & Co., JVPD Scheme, Mumbai.  As a practicing Chartered Accountant, he has wide-ranging business practice. He has a wide multi-sector experience in the Insurance, NBFC, ITES, FMCG, Pharmaceutical, Tele Communication sectors.  As a professional, he has advised many companies on Indian Accounting Standards (Ind AS/IFRS), turnaround of sick units, setting up internal control systems, business strategy,  streamlining the accounting, etc. He has been advising and mentoring startups too.


He is also an independent director in another growth-oriented startup company.


He has conducted various training programs, workshops, seminars & lectures in India as well as abroad on topics like Information Technology, Accounting Standards (Ind AS/IFRS), Cyber Crime, Financial Strategies, Forensic Accounting and Fraud Detection. The same were conducted for ICAA, Mumbai Police, SFIO, C&AG, Department of Public Enterprises, NSE, ICAI, BMA, IMC, various management institutions, large corporate houses etc.


A book in two volumes on “IFRS Based Financial Statements – International and Indian based” was published by the ICAI. He has also contributed to “Illustrative Ind AS Financial Statements”, a publication by the WIRC of ICAI.


Mr. Chokshi was also on the committee of Indian Merchants Chambers, Bombay Management Association, ICAI on topics like Cyber Crime, Accounting Standards, Information Technology, business continuity planning, students welfare, etc.



Shri Sujith Sukumaran

Whole Time Director


Sujith Sukumaran is a Whole Time Director of Bajaj Finserv Direct Limited (Bajaj Markets). He is also the Principal Officer and Designated Director for Investment Advisory Division.  He has 16 years of experience across Business, Compliance, Risk, Audit and Change Management functions in the BFSI Sector. He started his career with National Stock Exchange of India (NSE) in the Inspection and Compliance team and was involved in the setup of Dotex-KRA during his stint in NSE. Sujith is a qualified Chartered Accountant and a Bachelor in Commerce from Mumbai University. He is a member of Institute of Directors and holds certifications in Securities Law and Investment Advisory from NISM and has a Green Belt Certification in Six Sigma.



Annual Report

Download and read the Annual Report of Bajaj Finserv to know how it has grown over the past few years.

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