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Our Identity

Bajaj Finserv Direct Ltd. is an exciting 3-year start-up having launched “Bajaj MARKETS” - A unique & diversified Marketplace for Financial Services products and Lifestyle products in India. Our Open Architecture platform offers hundreds of Financial product variants across Loans, Cards, Insurance, Investments, Payments along with thousands of SKUs across Electronics, Consumer Durables and Lifestyle products. We offer these products in partnership with 20+ leading industry players. We are a subsidiary of Bajaj Finserv Ltd. and operating since July’18. 

Our Vision

We wish to create a Financial Services Marketplace across Assets, Liabilities, Payments, Insurance & Investment in partnership with 50 Banks, Insurers & Financial Institutions by providing choice & convenience of 1,300+ Financial Products. Our ambition is to create India’s largest credit partnerships by leveraging our deep domain in credit space by offering White Label Loan & Card products.

 

Along with this, we will also build an Omni-channel Lifestyle Marketplace Platform focused on Electronics, Furniture, Travel, Auto & Apparel. It will be a Partnership led model, which leverages our Platform & B2B domain capabilities, with a strategic partner responsible for fulfilment.

 

 

Our People

We are a strong brand with long-term orientation which provides tremendous stability & freedom to innovate. Our success is attributed to an efficient and passionate team of highly skilled 500+ Technology & Domain specialists across Financial Services & B2B. With a strong foundation already established, we offer our people an opportunity to be part of a distinct consumer technology company with high growth in 3 most exciting spaces viz. Financial Services, B2B and Platforms business.

 

 

Recognition

  • We won the Best Lending Tech Award at the 10th India Digital Awards hosted by IAMAI in 2019.
 
  • We are honoured to be appreciated for becoming a one-stop shop for our customers. We received the ET Innovation Award for Business Model Innovation 2020.

 

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CEO

Ashish Panchal

Ashish Panchal has been appointed as the Chief Executive Officer, effective March 1, 2022. 

 

He is a versatile retail-banking & payments business professional who brings more than 23 years of experience in strategic roles across various business verticals. Ashish has been associated with the Bajaj Finserv Group for the last 11 years and has last held the position of President - Rural Business, Investment Business, Insurance Business & Corporate Strategy at Bajaj Finance.

 

He has successfully managed start-up businesses as well as high growth, high scale businesses over the years that have withstood various economic cycles, leading them to grow in scale and profitability. Ashish leverages strong people management skills to drive innovative and customer-centric solutions to business problems. He has previously helmed leadership roles at Citibank and Barclays.

 

Ashish is an alumnus of Harvard Business School (AMP, '21) and has completed his Masters in Management Studies from Jamnalal Bajaj Institute of Management Studies.

 

Directors

Rakesh Induprasad Bhatt

 

A Financial Services & Technology leader with an industry experience of over 29 years, Rakesh drives digital transformations to create successful commercial enterprises. He joined the Bajaj Finserv Group in 2009. He is currently the Deputy CEO of Bajaj Finance Limited. Earlier, for 4 years, Rakesh was the CEO of Bajaj Finserv Direct Ltd. (Bajaj MARKETS). He launched the company and created a diversified Digital Marketplace business model in Financial Services and eCommerce driven by Bajaj MARKETS platforms. Prior to that, he was the Chief Operating Officer at Bajaj Finance Limited, leading a large portfolio of critical functions viz. Technology, Analytics, Credit Operations, Customer Experience and Quality.

 

Before joining the Bajaj Finserv Group, he has held leadership positions at AIG Consumer Finance, GE Money, Reliance Industries and 3i Infotech. Rakesh did his Masters in Computer Applications.

 

 

Major Directorships

Bajaj Finserv Direct Limited

 

 

Committee Membership: Nil

 

Shareholding in the Company as on 31 March 2021: Nil

Ganesh Mohan

Ganesh Mohan, Group Head of Strategy, joined Bajaj Finserv Limited in 2015 and heads strategy development, execution and innovation efforts across all the group companies of the Bajaj Finserv Group. At BFS, Ganesh helps set strategy for all the key operating companies, drives key cross-company initiatives as well as important corporate development plans.

 

Prior to joining BFS, Ganesh was a Partner at The Boston Consulting Group (BCG) and worked with BCG for 16 years across multiple geographies (US, Europe, Middle East & India) primarily focusing on the financial services practice. Ganesh has a B. Tech (Hons) in Chemical Engineering from IIT, Kharagpur and an MBA in Finance and Strategy from the Indian Institute of Management, Calcutta. He was appointed as a Director in Bajaj Finserv Direct Limited with effect from 14 November 2017

 

 

Major Directorships

Bajaj Finserv Direct Limited

 

 

Committee Membership: Nil

 

Shareholding in the Company as on 31 March 2021: Nil 

Sourabh Chatterjee

 

Sourabh Chatterjee is the President, Head of Technology, Web Sales and Travel at Bajaj Allianz General Insurance Company Limited. He is responsible for the digital strategy of the company and delivering innovative solutions for the company. He also handles sales with a focus on growth through the direct online and offline channels and oversees travel channel for the company.

 

Prior to joining Bajaj Allianz in late 2015, Sourabh worked with ICICI Lombard as Vice President - Application development for 4.5 years. Before that, Sourabh played multiple leadership roles across delivery, consulting and sales in the US geography for Infosys Technologies from 1999 to 2011. Sourabh is an Electrical Engineer and is an MBA from INSEAD. He was appointed as a Director in Bajaj Finserv Direct Limited with effect from 14 November 2017.

 

 

 

Major Directorships

Bajaj Finserv Direct Limited

 

 

Committee Membership: Nil

 

Shareholding in the Company as on 31 March 2021: Nil 

Ajay Keshav Sathe

Ajay joined Bajaj Auto in 1997 and moved Bajaj Finserv in 2007 post the demerger of erstwhile Bajaj Auto. He is presently working as Head-Group Risk Management. He also oversees the CSR activities at Bajaj Finserv and its subsidiaries. He is currently driving some significant strategic CSR projects in health, child welfare and employability.

 

Ajay is a commerce graduate from Pune University. He is a graduate of the Institute of Cost Accountants of India and an Associate member of Institute of Chartered Accountants of India. He has completed his international MBA with Honors at ESMT Berlin (Germany). At ESMT, he was a winner of the Academic Performance Prize awarded for the most outstanding academic performance during the program. He was appointed as a Director in Bajaj Finserv Direct Limited with effect from 14 November 2017.

 

 

Major Directorships

Bajaj Finserv Direct Limited

Bajaj Auto Holdings Limited

 

 

Committee positions: Nil

 

Shareholding in the Company as on 31 March 2021:  Nil.

 

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Annual Report

  • Download

Download and read the Annual Report of Bajaj Finserv to know how it has grown over the past few years.

  • BFSD-7th Annual Report