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Makar Sankranti marks the first day of the onset of the new harvest season in India. People worship different deities and celebrate by buying gold. Many believe that buying gold on this day brings luck and prosperity. According to tradition, the sun’s movement boosts positivity and makes it an auspicious time for such purchases.
Makar Sankranti happens to be the first Hindu festival of the year celebrated across the country. People worship the Sun God along with Goddess Lakshmi and Lord Vishnu. Makar Sankranti celebrations include kite flying, bonfires, and special prayers in different regions. The festival generally falls on January 14 every year. However, it may be celebrated on January 15 too. It is a harvest festival where we thank farmers and ask for an abundant yield of crops.
Makar Sankranti is known by various names in different states, such as:
Poush Sankranti in West Bengal
Uttarayani in Uttarakhand
Sankranti in Andhra Pradesh and Telangana
Uttarain, Maghi Sangrand, or Uttarayana in Jammu
Shishur Senkrath in Kashmir
Dahi Chura in Bihar
Pongal in Tamil Nadu
Sakraat in Rajasthan
Sakrat in Haryana
Khichdi Sankranti in Uttar Pradesh,
Sukarat in Central India
Uttarayan in Gujarat and Uttar Pradesh
Maghi Saaji in Himachal Pradesh
Ghughuti in Uttarakhand
Makar Sankranti in Odisha, Karnataka, Maharashtra, and Goa
Traditionally, many Indians purchase gold on this festival since it is said to bring good luck and prosperity. Below are some reasons why purchasing gold on Makar Sankranti is beneficial:
Discounts on Making Charges
You can get attractive discounts on making charges from jewellery retailers, which allows you to save more on the cost of jewellery.
Profitable Investment Option
This yellow metal is one of the best investment options. It provides splendid returns in the long run, even though gold rates may fluctuate in the short term.
Perfect Gifting Option
You can gift gold in different forms, such as coins or jewellery or coins, during a wedding, childbirth, or other special occasions. Gifting gold reflects the value of the receiver in your life and strengthens your bonds with them.
Brings in Good Fortune
Gold symbolises prosperity, good luck, and auspiciousness, as per various religious texts. Indian households purchase this precious metal to invite Goddess Lakshmi and Kuber, deities of wealth in Hindu mythology, to reside in their households.
Symbol of Wealth
You can convert gold into cash at any time to meet financial emergencies. Also, it is a secured asset and is easy to store and transfer.
Special Gold Offers
During Makar Sankranti, jewellers provide limited-time discounts and offers on gold purchases. Here are some examples:
Free gold coins on purchasing jewellery above a certain value
Zero deduction on the price of old gold if you are exchanging your jewellery
A certain amount off on the current gold rate
A certain amount as cashback for any future purchase
Disclaimer: Please note that these are some of the most popular offers provided by reputed sellers. You should always check with the seller before opting for any such offer.
Make sure that you check the terms and conditions on these offers. It is also essential that you check the purity before buying gold on Makar Sankranti.
There are several ways to do so. You must only purchase gold that has a hallmark indicating its purity. This ensures that you do not end up being a victim of fraud.
As it marks the onset of the harvest period, Makar Sankranti is an auspicious day to purchase gold. According to tradition, this brings peace and prosperity into your life and attracts wealth and good luck.
When purchasing gold on Makar Sankranti, you can find out the most auspicious time or ‘Muhurat’. As per tradition, this increases the auspiciousness of the metal and attracts prosperity. In financial terms, you should purchase gold when the market rates are down and somewhat flat.
As per Hindu astrology, Pushya Nakshatra is one of the 27 lunar mansions or Nakshatras. Therefore, it is considered an auspicious time to start new ventures and buy gold.
Some of the most auspicious days to purchase gold include Makar Sankranti, Akshaya Tritiya, and Dhanteras. Buying gold on these festivals is believed to provide prosperity and good luck.
It is not compulsory to purchase gold on Akshaya Tritiya. However, you can purchase gold jewellery keeping in mind the attractive offers that you can get during this time. This helps you save more on the cost and increase your profits as the price of the metal rises.
You can purchase gold jewellery and coins or even gold bars. These can be of different weights and designs according to your budget. Additionally, there are gemstones that you can purchase after proper consultation with astrologers.
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