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Akshaya Tritiya, also called Akha Teej, is a sacred Hindu festival that represents eternal prosperity and good fortune. The meaning of Akshaya Tritiya comes from the word Akshaya, meaning “never diminishing”—symbolising wealth, success, and blessings that continue to grow. The importance of Akshaya Tritiya lies in its strong spiritual value and rituals that promote abundance and growth.
People celebrate this day through prayers, charity, and new beginnings. A cherished custom is buying gold on Akshaya Tritiya, as it is believed to attract good fortune. Many also invest in property or start ventures to welcome lasting prosperity and positive energy.
Akshaya Tritiya is observed for its association with prosperity, new beginnings, and several significant events in Hindu mythology. It is one of the most auspicious days in the Hindu calendar, marked by good fortune and endless growth. Many believe that any positive action—whether it’s starting a business or buying gold on Akshaya Tritiya—will lead to long-term success.
As the day represents prosperity that never fades, people use it to invest in gold, property, or new ventures. The significance of buying gold on Akshaya Tritiya is especially strong, as gold symbolises both wealth and divine blessings that continue to grow over time.
Buying gold on Akshaya Tritiya carries both spiritual importance and practical financial value, making it one of the most meaningful purchases of the year. Here are the key reasons why this tradition continues to hold strong value for millions across India:
Commencement of Satyuga
According to Hindu belief, Akshaya Tritiya marks the beginning of Satyuga—the golden age of truth and abundance. Legend says Lord Krishna gave an unending supply of food and gold to the Pandavas on this day. That is why buying gold on Akshaya Tritiya is believed to invite lasting blessings, wealth, and good fortune.
Favourable Planetary Position
On this day, the sun and moon are said to be at their most powerful and auspicious alignment. This unique planetary position is believed to bring positive energy to all activities, especially investments. That’s why the auspicious time to buy gold on Akshaya Tritiya is highly valued in both tradition and astrology.
Birth of the Ganga
It is believed that the sacred river Ganga descended to Earth on Akshaya Tritiya, making the day even more divine. This moment symbolises purity, wealth, and prosperity flowing into your life. When you buy gold on Akshaya Tritiya, many believe you invite that same divine energy into your home.
Assurance of Wealth
The word Akshaya means “never diminishing”, which reflects the lasting nature of wealth bought on this day. This is one reason why you should buy gold on Akshaya Tritiya—it symbolises wealth that grows and stays with you. Gold also retains its value over time, making it a smart financial choice.
An Opportunity for Meaningful Investment
You may ask, is it good to buy gold on Akshaya Tritiya? The answer is yes—it combines emotional value with smart investing. Many people choose this day to invest in gold because it blends tradition with future financial growth.
Versatile Metal
Gold is not only symbolic but also practical in everyday life. It can be used, gifted, or sold when needed, making it one of the most flexible assets. The benefits of buying gold on Akshaya Tritiya include security, emotional satisfaction, and a way to grow your personal wealth over time.
Attractive Discounts and Festive Offers
If you're asking, can I get offers and discounts on gold on Akshaya Tritiya, you'll find that jewellers and apps often launch exciting deals. These include reduced making charges, free gold coins, or cashback on digital gold. Buying gold on Akshaya Tritiya during such promotions helps you save more while still following tradition.
Celebrating Akshaya Tritiya 2025 goes beyond rituals—it’s a day to invite prosperity, joy, and fresh beginnings into your life. Here are some meaningful and modern ways to celebrate the occasion:
Buy gold on Akshaya Tritiya to honour tradition and bring lasting wealth into your home
Send heartfelt wishes for Akshaya Tritiya to family and friends to share good fortune
Perform a small puja at home to welcome peace, health, and success
Donate to charity or offer food to those in need to spread positive energy
Start a new savings plan or make an investment like property or digital gold
Explore what to buy on Akshaya Tritiya other than gold, such as silver, electronics, or useful household items
Shop during the auspicious time to buy gold on Akshaya Tritiya for added spiritual blessings
Timing plays an important role in spiritual practices, especially when making meaningful purchases like gold. Choosing the auspicious time to buy gold on Akshaya Tritiya adds both spiritual and financial significance to your investment. This sacred day is considered ideal for inviting wealth, success, and long-term prosperity.
In 2025, Akshaya Tritiya falls on Wednesday, 30th April. According to the Hindu calendar, the most auspicious time to buy gold on Akshaya Tritiya begins at 5:31 PM on 29th April. This ends at 2:12 PM on 30th April. This window is viewed as highly favourable for spiritual activities and financial decisions.
This period is widely accepted as the best time to buy gold on Akshaya Tritiya. Many also believe it is a good time to buy gold on Akshaya Tritiya due to positive planetary alignments. Knowing the date and time for Akshaya Tritiya 2025 helps you plan your gold purchase with devotion and align with tradition to attract prosperity, clarity, and abundance.
You don’t have to limit your celebrations to gold—many other purchases can bring meaning, prosperity, and long-term value on this auspicious day. Here are thoughtful options to consider if you're wondering what to buy on Akshaya Tritiya other than gold in 2025:
Silver
Silver is considered pure and auspicious, often used in religious rituals and daily use items. Buying silver on Akshaya Tritiya is believed to attract balance, peace, and prosperity.
Property or Real Estate
Purchasing a home, flat, or plot is seen as a strong financial move. Many people invest on this day, as it marks a fresh and abundant beginning.
Vehicles
Akshaya Tritiya is considered ideal for buying cars or two-wheelers. Vehicles bought on this day are often blessed through a puja to bring safety and smooth travel.
Financial Investments
Start an SIP, invest in mutual funds, or buy digital gold. These are modern ways to grow wealth while respecting the spirit of buying gold on Akshaya Tritiya.
Electronics and Appliances
Buying useful items like laptops, mobile phones, or kitchen gadgets reflects growth in lifestyle. Such purchases on Akshaya Tritiya 2025 symbolise comfort, progress, and positive change.
Spiritual and Religious Items
You can buy diyas, idols, puja kits, or books to enhance your spiritual space. These items also make meaningful gifts during the Akshaya Tritiya celebration.
Planning to buy gold on Akshaya Tritiya? It’s a timeless tradition and a smart financial move—but it’s also important to know how your purchase might affect your taxes. Here’s a simple breakdown to help you make informed decisions.
GST on Gold
You pay 3% GST on the gold’s value and 5% on making charges when buying gold jewellery. These charges are added to your final bill and are non-refundable.
Read also: Tips for Buying Gold Jewellery
Capital Gains Tax
Gold held for more than three years is taxed as long-term capital gains at 20% with indexation. Indexation reduces your tax by adjusting the gold’s value for inflation.
Short-term Gains
If you sell gold within three years, any profit is treated as short-term capital gains. This amount is added to your income and taxed according to your slab rate.
Gold Coins and Digital Gold
Gold coins and digital gold follow the same tax rules as physical gold. This applies whether you buy from jewellers, banks, or online platforms.
Jewellery Gifts
Gold gifts are tax-free if the total value is under ₹50,000 or received from a close family member. Gifts above this limit from non-relatives may be taxed as income.
Akshaya Tritiya in 2025 will be observed on Wednesday, 30th April. The tithi begins and ends based on the Hindu lunar calendar, so auspicious timings may vary slightly depending on the location.
Gold is the most popular item bought on Akshaya Tritiya, as it represents wealth and prosperity. Many also invest in silver, property, and other valuables. Some prefer to start new business ventures, buy vehicles, or even open savings accounts on this day.
No, buying gold is not compulsory. It is a personal choice based on tradition and belief. While many see it as a good day to invest, you can also mark the occasion by making donations or starting something new.
Yes, traditionally, buying gold on Akshaya Tritiya is believed to bring wealth and long-term prosperity. However, the final decision should be based on your financial goals and market conditions
Yes, buying gold on Akshaya Tritiya is both allowed and encouraged in many Indian households as a sign of auspiciousness. You can purchase it in-store or online, depending on your convenience.
Yes, many jewellers and online platforms offer special discounts, festive collections, and low making charges on gold purchases during Akshaya Tritiya. Comparing prices and checking purity certifications before buying is always advisable.
You can choose between gold jewellery, coins, or digital gold. Coins and bars are ideal for investment, while jewellery can be both ornamental and symbolic. Always look for BIS hallmark-certified gold to ensure purity.
Yes, you can buy gold online safely from trusted jewellers, e-commerce platforms, and banking apps. Ensure the seller provides proper certification and you buy only from verified sources.
Akshaya Tritiya is considered one of the most auspicious days in the Hindu and Jain calendars. It symbolises prosperity, new beginnings, and lasting success. The word Akshaya means “never diminishing,” which is why anything started on this day is believed to bring continued growth and good fortune.
It is believed that any positive action done on Akshaya Tritiya brings lasting blessings. From buying gold to making donations or beginning new ventures, every act is considered highly fruitful. The day is also associated with various mythological events, including the birth of Lord Parashurama and the beginning of the Mahabharata’s writing.
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