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ICICI Prudential Asset Management Company has informed about Intimation regarding proposed sale of equity shares of the company by one of the promoters, Prudential Corporation Holdings Limited, to divest a part of its shareholding in the open market for complying with minimum public shareholding.

The above information is a part of company’s filings submitted to BSE.

R.K. Fashion Accessories 

• R.K. Fashion Accessories is coming out with an initial public offering (IPO) of 42,67,200 equity shares in a price band of Rs 77-82 per equity share. 
• The issue will open on October 5, 2026 and will close on October 07, 2026.
• The shares will be listed on Emerge Platform of NSE.
• The face value of the share is Rs 10 and is priced 7.70 times of its face value on the lower side and 8.20 times on the higher side.
• Book running lead manager to the issue is Affinity Global Capital Market.
• Compliance Officer for the issue is Ravi Kumar Bahl.  

Profile of the company 

R.K. Fashion Accessories is a Kolkata-based company involved in the manufacturing through contract manufacturers and wholesale distribution of imitation jewellery, along with the trading of branded cosmetics. The company produces and distributes a variety of handcrafted jewellery items that incorporate elements of traditional design alongside contemporary styles. Its operations focus on supplying products to various market segments through both wholesale channels and direct sales, supporting a diversified business model within the fashion and personal care sectors.

The company’s product portfolio comprises a wide range of gold plated, stone studded and other jewellery products across various price points ranging from jewellery for special occasions, such as weddings to dailywear jewellery. These products are designed to cater to the requirements of customers across age groups, socio-economic status levels, and also allows it to cater to the needs of its customers at all stages of their lives, where it attempts to target customers at earlier stages of their life cycles and hence meet their jewellery needs over time.

The company has purchased a property on Rash Behari Avenue, Kolkata which is under construction, with an increased focus on catering to B2C customers. The property has been established to strengthen the company’s retail presence and expand its reach among individual consumers in Kolkata. It is placing greater emphasis on the B2C segment in regions where the concentration of its existing B2B customers is comparatively lower, thereby enabling itself to diversify its customer base and enhance market presence within the city.

Proceed is being used for:

• Meeting the working capital requirements
• Financing the establishment of new plating facility at Baruipur, Kolkata West Bengal; proposed New B2B showroom in Ezra Street Kolkata; Interior and furnishing of B2C Showroom in Rash Behari Avenue Kolkata; and inventory cost for the proposed new showroom and stores. 
• General corporate purpose
• Meeting the Offer expenses

Industry Overview

The Indian jewellery industry is one of the most culturally entrenched and economically significant sectors in the country. Valued at $90-91 billion in 2025, the Indian jewellery market size is projected to reach $150 billion by 2033 at a CAGR of 5.2-6.3%. The sector contributes 7% to India’s GDP and 15% of total merchandise exports, establishing itself as a critical pillar of the nation’s economic growth. A major structural shift is underway in the Indian jewellery industry, with organized vs unorganized jewellery market India dynamics changing rapidly. Organized retail is increasing its share to 36-38% in FY25 from just 22% in FY19. This transition, supported by regulatory reforms such as hallmarking and GST impact on jewellery, alongside evolving consumer preferences for branded jewellery, is reshaping the competitive landscape and unlocking investment opportunities in Indian jewellery for well-positioned players. India’s domestic jewellery market, valued at over Rs 5 trillion, reflects a blend of traditional craftsmanship and modern retail formats. The Gold jewellery market in India dominates the landscape with a commanding 80-85% share, while studded jewellery, including diamonds, accounts for the remaining 15-20%. Fine jewellery represents nearly 90% of the overall market, underscoring its strong cultural and investment relevance. At the same time, non-gold categories are emerging as a key Indian jewellery market trend, with this segment projected to expand at a CAGR of 18.8% between FY23 and FY28, to reach $19 billion.

India Costume Jewelry Market was valued at $2.07 Billion in 2025 and is expected to reach $2.68 Billion by 2031 with a CAGR of 4.45% during the forecast period. The India costume jewelry market is experiencing significant growth, fueled by increasing fashion awareness, rising disposable incomes, and shifting consumer preferences toward trendy, affordable accessories. Costume jewelry offers a cost-effective alternative to traditional jewelry, appealing particularly to younger consumers and working women seeking style without high investment. The expansion of e-commerce platforms, social media influence, and celebrity endorsements further drive demand. Additionally, the growing popularity of fusion wear and western fashion styles has contributed to the rising acceptance of costume jewelry across urban and semi-urban regions. Local artisans and small-scale manufacturers also play a key role in market development. One of the primary drivers of the India costume jewelry market is the increasing fashion consciousness among consumers, especially among younger demographics. 

Pros and strengths

Blending Heritage with Contemporary Jewellery: The company operates a production facility staffed by a team of skilled artisans and craftsmen, many of whom possess generational knowledge and experience in traditional Bengali jewellery-making techniques. The company is in the production of 24-carat gold-plated copper jewellery and American Diamond pieces, integrating traditional craftsmanship with elements of modern design through artisans. This blend allows for the creation of products that reflect cultural authenticity while aligning with contemporary aesthetic preferences. One of its key competitive strengths is its ability to operate as a hyperlocal jewellery company. It endeavors to cater to its customers’ unique preferences, which often vary significantly by geography and micro market, through its local market expertise and region-specific marketing strategy and advertising campaigns. It engages local artisans to manufacture jewellery (based on its specifications) that is suited to local tastes in the markets in which it operates.

Efficient B2B Support and Retention of Customers: The company supports B2B operations through a structured service framework that includes the assignment of dedicated relationship managers to individual clients, enabling direct communication and more streamlined coordination. Order processing is handled with attention to promptness, aiming to reduce delays and ensure that clients receive their shipments in a timely manner. It offers flexible payment terms, which are structured to accommodate the varying financial and operational needs of different business partners. These combined practices are designed to foster continuity in client relationships and contribute to the overall ease of doing business. As a result of these measures, the company has maintained a client retention rate of over 90%, indicating a sustained pattern of repeat business and ongoing commercial engagement across its network of boutique owners, local retailers, and export merchants. 

Multi-Platform E-Commerce Strategy: The brand ‘Manikya Jewellery’, under RK Fashion Accessories, has established a notable presence across various online channels, including prominent ecommerce platforms as well as its dedicated official website. This multi-platform strategy allows the brand to reach a wide and diverse customer base, expanding its market access beyond traditional retail boundaries. This sustained performance in the online domain contributes to the overall growth of the company and reinforces its position within the digital retail landscape of fashion jewellery.

Risks and concerns 

Significant portion of revenue comes from Eastern part of India: The company is generating sales from certain Eastern States (Bihar, Jharkhand, Odisha and West Bengal) in India to generate a significant portion of its revenue. These states are providing 76%-92% of total revenue in the last 3 financial years (2025-26, 2024-25 and 2023-24) and for the stub period April to June 30, 2026. This concentration of revenue implies that a substantial portion of the company's business operations and financial performance is tied to the economic conditions, consumer behavior, and market dynamics of these specific regions. Any adverse event or change in circumstances within these eastern states, such as economic downturns, regulatory changes, shifts in consumer preferences, or competitive pressures, could potentially impact the company's ability to maintain its revenue levels.

Depends on certain key customers: The company derives a substantial portion of its revenue from a limited number of key customers. Its top ten customers have contributed 19.17% 15.15%, 20.24% and 21.61% of its total sales for the stub period April to June 30, 2026 and for the financial years ended March 31, 2026, March 31, 2025 and March 31, 2024 respectively on restated basis. The average customer relationship period with consistent customers is 4.77 years. The customers are concentrated that could expose the company to the risk that the loss of, or a significant reduction in orders from, any of these key customers could result in a decline in sales, disrupt cash flow, and hinder the company’s ability to sustain operations effectively. Such a loss may further compound the risk that could arise from factors like changes in customer preferences, price sensitivity, competition or even economic downturns that affect customer budgets. 

Require significant amount of working capital: The company’s business operations require a significant amount of working capital, primarily to finance its inventory and maintain a high trade receivable cycle, including the purchase of raw materials and fund blocked in trade receivables respectively. The company’s working capital for financial years ended on March 31, 2024, March 31, 2025, March 31, 2026 and stub period ended June 30, 2026 stood at Rs (77.01) lakh, Rs 142.99 lakh, Rs 748.21 lakh and Rs 974.81 akh respectively, which is showing continuous increase. In the event, the company is unable to source the required amount of working capital, it might not be able to efficiently satisfy the demand of its clients in a timely manner or at all. Even if it is able to source the required amount of funds, it would be difficult for it to assure that such funds may or may not be sufficient to meet its cost estimates, which could have adverse effect on its financial conditions and results of operations. 

Outlook 

R.K. Fashion Accessories, founded in 2004, conducts its business operations out of Kolkata, West Bengal, India. It manufactures, supply, trade, and export items like Ladies Choker Set, Ladies Fancy Earrings, Ladies Brass Fancy Earrings, Ladies Finger Ring, Ladies Chur Bangles, and more. With more than 20 years of experience, it has a strong market reputation and years of experience. Over the years, it has adapted to changing market trends and customized its range accordingly. This has helped it stay abreast of the latest market trends. Through its dedication, it has amassed a huge client base from all over the world. On the concern side, the company’s business is both manpower and machine intensive. Any disruption in manpower availability, including employee attrition, labour shortages, work stoppages, or industrial relations issues, could adversely affect its processing schedules, delivery timelines, and overall operational efficiency. 

The company is coming out with a maiden IPO of 42,67,200 equity shares of Rs 10 each. The issue has been offered in a price band of Rs 77-82 per equity share. The aggregate size of the offer is around Rs 32.86 crore to Rs 35 crore based on lower and upper price band respectively. On performance front, total Income of the company stood at Rs 3,154.16 lakh for the Financial Year 2025-26 as against Rs 1,782.25 lakh in financial year 2024-25, representing an increase of 76.98%. For the FY26, the company reported a Profit After Tax (PAT) of Rs 628.69 lakh, marking an impressive increase of 214.80% compared to Rs 199.72 lakh in FY25 driven by strong revenue growth and improved operational efficiency.

Meanwhile, the company engages to introduce new product lines that align with current fashion trends and customer preferences. It places an importance on monitoring changes in consumer behavior and industry developments in order to adapt its product range accordingly. This process involves identifying emerging styles, materials, and design elements that resonate with the target market. By incorporating these findings into its product development cycle, it aims to maintain alignment between its offerings and prevailing market demand, supporting continued relevance in the competitive landscape of fashion jewellery.