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Novus Loyalty IPO – Subscription Status, Dates, and How to Apply

Anshika Posted on March 18, 2026

Explore how Novus Loyalty Ltd.’s IPO performed during its subscription period, including investor participation on the first day, price band details, key dates, and the step-by-step process to apply through ASBA or UPI.

The Novus Loyalty Ltd. IPO opened for subscription on March 17, 2026, marking the company’s entry into the SME segment of the public markets. The company operates in the loyalty and rewards solutions space, catering to businesses seeking customer engagement and retention programs.

The IPO is a book-built issue with a price band of ₹139 to ₹146 per share, aiming to raise approximately ₹60.15 crore. On the opening day, the issue witnessed early traction primarily from retail investors.

Novus Loyalty IPO Subscription Status

The Novus Loyalty Ltd. IPO opened with initial participation from investors, with retail investors leading the bidding activity on Day 1. Subscription data on the first day provides early insight into market sentiment toward the issue.

Day 1 Subscription Status (March 17, 2026)

On the first day of bidding, the Novus Loyalty Ltd. IPO recorded an overall subscription of 0.22×. Retail investors showed relatively stronger interest compared to other categories, while institutional participation remained absent during the early phase.

Investor Category	Subscription (Times)
Qualified Institutional Buyers (QIB)	N.A.
Retail Individual Investors (RII)	0.45×
Non-Institutional Investors (NII)	0.04×
Others	N.A.
Total	0.22×

The Day 1 response indicates a moderate start driven largely by retail participation, with expectations of broader investor activity in the coming days.

Day 2 Subscription Status (March 18, 2026)

On the second day of bidding, the Novus Loyalty Ltd. IPO recorded moderate participation across investor segments. Based on the latest available figures, the overall issue was subscribed 0.88×, reflecting gradual momentum during the subscription period.

Investor Category	Subscription (Times)
Qualified Institutional Buyers (QIB)	0.89x
Retail Individual Investors (RII)	1.19x
Non-Institutional Investors (NII)	0.34x
Total	0.88x

Retail investors accounted for the highest participation by Day 2, crossing the 1× mark, while institutional and non-institutional segments showed steady but comparatively lower engagement at this stage.

Novus Loyalty IPO Price Band and Lot Size

The price band for the Novus Loyalty Ltd. IPO is set between ₹139 and ₹146 per share, with a face value of ₹10 per share

Investors can apply for a minimum lot size of 1,000 shares, and bids can be placed in multiples of this lot size thereafter.

Investor Category	Lots	Shares	Amount (₹)
Retail (Minimum)	1	1,000	₹1,46,000

At the upper price band, the minimum investment required for retail investors is ₹1,46,000.

For detailed insights about the company, issue particulars, and the latest updates, visit the Novus Loyalty IPO on Bajaj Markets.

Novus Loyalty IPO Dates & Timeline

The IPO timeline outlines the key milestones from subscription to listing.

Event	Date	Details
IPO Open Date	March 17, 2026	Issue opens for subscription
IPO Close Date	March 20, 2026	Final day to submit bids
Basis of Allotment	March 23, 2026	Allotment finalisation expected
Refunds Initiation	March 24, 2026	Refunds begin for unallotted investors
Credit of Shares to Demat	March 24, 2026	Shares credited to successful applicants
Listing Date	March 25, 2026	Shares expected to list on SME platform

Note: These dates represent procedural milestones based on publicly available data and are intended for informational purposes only.

Disclaimer

The information provided above is based on publicly available data from reliable financial news and market sources. Investors are advised to verify figures and consult financial experts before making investment decisions. Market conditions and subscription numbers are subject to change during the IPO window.

Sources

LiveMint — IPO News and Updates, https://www.livemint.com/market/ipo
Economic Times — IPO News: Latest IPO News, Upcoming IPO, https://economictimes.indiatimes.com/markets/ipo
Financial Express — IPO News, https://www.financialexpress.com/market/ipo-news/
NDTV Profit — IPOs, https://www.ndtvprofit.com/ipos
Business Today — IPO Corner: Latest IPO News & Analysis, https://www.businesstoday.in/markets/ipo-corner

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Hi! I’m Anshika

Financial Content Specialist

Anshika brings 7+ years of experience in stock market operations, project management, and investment banking processes. She has led cross-functional initiatives and managed the delivery of digital investment portals. Backed by industry certifications, she holds a strong foundation in financial operations. With deep expertise in capital markets, she connects strategy with execution, ensuring compliance to deliver impact.

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