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How Does Low Subscription Impact IPO Allotment and Listing

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Roshani Ballal

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Low subscription in an IPO can influence multiple outcomes, including how shares are distributed, whether the issue proceeds as planned, and how the stock performs post-listing. A lower-than-expected response often reflects market sentiment and shapes the operational decisions made during the issuance. Understanding how low subscription affects the IPO allotment impact and IPO listing process offers clarity on what unfolds when demand does not match the number of shares offered.

Understanding IPO Subscription Levels

An IPO’s subscription level indicates how many investors are willing to bid for the company’s shares. It is an important measure that influences allotment outcomes, pricing decisions, and listing preparation.

What is IPO Subscription

IPO subscription reflects the demand for shares during the offer period.

A few key points explain how it works:

  • It represents the ratio of total shares applied for versus shares available for sale.

  • For example, if 1 crore shares are offered and applications are received for 1.5 crore shares, the subscription level is 1.5x.

  • Subscription Rate = Total Shares Applied ÷ Total Shares Offered

This indicates whether market interest meets, exceeds, or falls short of the available supply.

Categories of Investors in IPOs

Investor participation is tracked across defined categories, each with its own share allocation:

  • Qualified Institutional Buyers (QIBs): Institutional investors such as mutual funds and banks.

  • Non-Institutional Investors (NIIs): Investors applying for amounts above the retail threshold.

  • Retail Individual Investors (RIIs): Individual investors with bids up to ₹2 Lakhs.

The subscription response in each category contributes to the overall demand picture.

How Subscription Levels are Measured

Stock exchanges publish subscription data regularly during the bidding period, typically over three days. Subscription is expressed as:

  • Undersubscribed: Below 1x (e.g., 0.7x = 70% of the issue subscribed)

  • Fully subscribed: 1x (demand equals supply)

  • Oversubscribed: Above 1x (bid volume exceeds shares offered)

These indicators provide insights into how the market is responding to the offering.

IPO Subscription Types

Different subscription types indicate how investors are responding to an IPO. These demand levels influence allotment outcomes and price decisions during the offering.

Subscription by Investor Category

Participation in IPOs is assessed separately for each investor group:

  • Retail Individual Investors (RIIs): Apply for shares up to ₹2 lakh; allotment is based on category-specific rules.

  • Qualified Institutional Buyers (QIBs): Institutions such as mutual funds and insurance companies that receive a major share allocation.

  • Non-Institutional Investors (NIIs/HNIs): Submit bids above the retail limit and receive allotment on a proportionate basis.

Tracking subscriptions across categories shows demand distribution across investor categories.

IPO Subscription Status Types

Subscription levels are generally classified into:

  • Undersubscription: When demand is lower than the shares offered (e.g., 0.7x).

Indicates limited interest during the offering period.

  • Full Subscription: When applications match the total number of shares available (1x).

Shows that demand is equal to supply.

  • Oversubscription: When applications exceed shares offered (e.g., 5x).

Leads to proportionate allotment or lottery-based allocation depending on investor category.

Subscription status is tracked during the bidding window and serves as a real-time indicator of demand for the public issue.

The type of subscription offers insight into how the IPO is expected to progress toward allotment and listing.

Additional Factors Influencing Subscription Trends

Many factors beyond subscription numbers affect IPO demand and the path to allotment and listing.

How IPO Bidding Works Across Investor Categories

Different categories of investors bid at different stages. QIBs typically bid on the final day of the issue period, while retail and NII investors tend to participate earlier. Early trends can influence others’ participation.

Anchor Investors and Their Role

Anchor investors, usually large institutions, invest before the IPO opens for the public. Anchor investor participation is seen by some market participants as a sign of institutional interest, though it does not guarantee broader success.

Early Subscription Trends and Their Impact

Initial demand can create momentum or hesitation among retail and NII investors. High early demand sometimes leads to oversubscription by the close of the window.

Uneven Subscription Across Investor Categories

Sometimes, different investor categories subscribe at different levels. For example, QIBs may oversubscribe while RIIs underperform.

Category-wise Redistribution Rules

SEBI allows partial redistribution of unsubscribed quotas across categories, especially from RIIs or NIIs to QIBs, subject to certain thresholds and proportionality.

Partial Allotment and Clawback Provisions

In case of oversubscription in certain categories, the unsubscribed portion from another category may be reallocated using clawback mechanisms. This allows fairer distribution and improves subscription efficiency.

Redistribution in Uneven Subscription Scenarios

When demand varies significantly across categories, SEBI’s redistribution framework allows a portion of the unsubscribed quota from one category to be reassigned to another. This ensures that total subscription levels remain aligned with regulatory norms and offer structure.

Difference Between Book-Building and Fixed Price IPOs

In a book-building IPO, investors bid within a price band, and the final price is determined based on demand. In a fixed price IPO, the price is predetermined. Book-building typically results in higher subscription levels due to market-driven pricing.

SEBI’s Role in Monitoring Low Subscription IPOs

SEBI monitors IPOs through stock exchanges to ensure regulatory compliance and disclosure adequacy.

Post-IPO Alternatives for Companies Facing Low Subscription

When an IPO is withdrawn or postponed, companies may:

  • Launch a rights issue

  • Seek private equity or venture capital funding

  • Refile the IPO with revised terms after cooling-off periods

These options help companies raise capital without completely abandoning their public issue plans.

Grey Market Premium vs Subscription Trend

Grey Market Premium (GMP) refers to unofficial premium/discount traded on expected listing price. A high GMP doesn’t always correlate with high subscription, and vice versa. Relying solely on GMP without understanding fundamentals can be misleading.

Investor Psychology and Behavioural Triggers

Low subscriptions may be influenced by:

  • Herd mentality: Investors wait for others to show interest before subscribing.

  • Recency bias: Recent IPO failures may discourage fresh participation.

  • Information asymmetry: Limited understanding of company fundamentals can suppress interest.

Recognising these internal and external influences helps clarify how subscription trends develop across the IPO lifecycle.

Implications of Low Subscription on IPO Allotment

Low subscription in an IPO can have significant consequences on how shares are allotted and distributed across investor categories.

Allotment Process in Undersubscribed IPOs

When an IPO receives fewer bids than the number of shares offered, it is considered undersubscribed. As per SEBI norms:

  • If the IPO is underwritten, the underwriters are required to purchase the unsubscribed portion.

  • All valid applicants usually receive full allotment.

  • In case of severe undersubscription and absence of underwriting, the IPO may be withdrawn.

Minimum Subscription Requirements

According to SEBI regulations, for a public issue to be considered successful:

  • At least 90% of the net offer must be subscribed.

  • If this condition is not met, the IPO is cancelled and application money is refunded.

Role of Underwriters in Low Subscription Scenarios

Underwriters step in to guarantee the issue by committing to buy the shares that remain unsubscribed. This mechanism:

  • Ensures funding for the issuer

  • Protects investor confidence

  • Prevents last-minute withdrawal of the issue

Their participation supports the offer structure when the response from investors is insufficient.

Understanding the allotment process in low subscription situations helps investors interpret allotment outcomes clearly and align expectations with the applicable regulations.

Effects of Low Subscription on IPO Listing

When an IPO is under-subscribed, it can cause delays in the issuance timeline or affect how the stock performs once listed on the exchange.

Potential Delays or Postponements

Low subscription levels may result in adjustments before the shares can debut in the market. Issuers may:

  • Extend the IPO bidding window (subject to regulatory approval)

  • Review the price band before finalisation

  • Delay the planned listing schedule

  • Withdraw the public offer if subscription remains below regulatory thresholds

These measures reflect the low subscription IPO listing impact on timelines and market readiness.

Impact on Stock Performance Post-Listing

If interest from investors is limited or the offering depends heavily on underwriter participation, the stock may list:

  • At or below the issue price

  • With restricted liquidity or lower trading volume

  • Under sentiment-driven pressure in the secondary market

Such conditions may contribute to short-term volatility around listing.

Market Perception and Company Valuation

A subdued subscription response can shape how the market evaluates the company after listing. It may:

  • Impact the brand’s perceived strength

  • Influence analyst and media commentary

  • Affect future capital-raising plans or valuations

Low subscription not only impacts the allotment process but can also influence post-IPO stock performance, resulting in potential volatility.

Factors Contributing to Low IPO Subscription

Several factors can contribute to low subscription in an IPO, ranging from company-specific concerns to fluctuations in overall market sentiment.

Company-Specific Factors

Demand may remain low when investors observe concerns within the business, such as: - 

  • Limited or inconsistent financial performance

  • Unclear growth visibility or weak business model

  • Governance-related issues or transparency concerns 

  • Operating in a sector facing downturns or structural risks

Market Conditions

External economic trends also affect IPO participation: - 

  • High market volatility influencing risk preferences

  • Rising interest rates increasing availability of alternative investment options

  • Periods of economic slowdown reducing demand for new listings

IPO Pricing Considerations

When the valuation appears elevated relative to fundamentals, investors may hesitate to subscribe. Overpricing can result in lower participation across categories, especially from institutional buyers who rely heavily on price-to-value assessments.

Identifying the key factors causing low IPO subscription helps investors assess market sentiment and assists issuers in refining their approach for future offerings.

Conclusion

Low subscription in an IPO reflects factors such as market sentiment, pricing expectations, and company-related fundamentals. For issuers, it may result in changes to listing plans or partial reliance on underwriting commitments. For applicants, the outcome influences allotment possibilities and the eventual listing trajectory on the exchange. Awareness of how subscription levels shape allocation and listing outcomes provides clarity on how public issues progress under varying market conditions

Disclaimer

This content is for informational purposes only and the same should not be construed as investment advice. Bajaj Finserv Direct Limited shall not be liable or responsible for any investment decision that you may take based on this content.

FAQs

What happens if an IPO is undersubscribed or not fully subscribed?

If investor demand falls short of the shares offered, the unsubscribed portion may be taken up by underwriters where underwriting arrangements exist. When minimum subscription norms are not met, the public issue does not proceed and the application amounts are returned to investors.

Subscription statistics are updated on stock exchange websites during the bidding window. Investors can view category-wise demand by visiting the IPO section on the official NSE or BSE portals.

Subscription levels indicate the level of demand for the issue. When bids are limited, pricing expectations may be reassessed by the issuer, which can include adjustments within the price band or reconsidering the terms before listing.

Yes. Low demand can prompt changes in timelines; such as requesting an extension of the bidding period, reviewing issue structure, or postponing the listing until requirements are met.

If an IPO is subscribed below 90%, it is withdrawn and the application money is refunded. If underwritten, underwriters purchase the remaining shares.

It may delay listing or reduce the post-IPO valuation, potentially impacting future funding and investor perception.

Yes. In undersubscribed IPOs, valid applications typically receive full allotment.

Yes, SEBI allows extensions in certain cases, especially if the response is low and the issue is not closed.

After IPO subscription closes, the final demand is calculated, allotments are made to investors based on the subscription level, and refunds are processed where applicable before the stock is listed on the exchange.

IPO subscription applications can be cancelled or modified within the bidding window, as per the timelines specified by the exchange and broker.

IPO applications can typically be submitted after market hours through online platforms, but they are processed only during the official subscription period set by the exchanges.

IPO subscription statistics can be checked on the NSE website under the live IPO subscription section, where category-wise demand details are displayed.

Under-subscription occurs when the number of shares applied for in an IPO is lower than the total number of shares offered by the company.

If an IPO is fully subscribed, it means investor demand has matched the total number of shares on offer, and allotments are then made based on application rules.

In an oversubscribed IPO, allotment is typically based on investor category and the number of applications received. In such cases, multiple lots may not be allotted due to limited share availability and high demand.

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Hi! I’m Roshani Ballal
Financial Content Specialist

Roshani has over 6 years of experience and has honed her skills in performance content marketing in the financial domain. She loves diving into research and has crafted and overviewed creative copies, long-form financial content, engaging blogs, and informative articles. She specialises in delivering user-oriented content and solving problems through various content formats. On the side, Roshani enjoys writing poems-that's how she stays creative when she is not crunching numbers.

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