Amazon Diwali Sale 2026 Offers: Buy Now, Pay Later with the Insta EMI Card

The Amazon Diwali sale in 2026 runs as the Amazon Great Indian Festival, which opens on 8 October 2026 and continues through the festive weeks leading up to Diwali on 8 November. Discounts of up to 80% apply across mobiles, electronics, appliances, fashion and home products, and eligible purchases can be converted into Easy EMIs with the Bajaj Finance Insta EMI Card.

The Amazon Great Indian Festival is Amazon India's flagship festive sale and functions as its Diwali sale each year. Rather than a single weekend event, it runs for several weeks in phases that line up with Navratri, Dussehra, Dhanteras and Diwali, with fresh deals released as each festival approaches.

In 2026, the sale opens to all customers on 8 October. Prime members have historically received 24-hour early access, which would fall on 7 October, though Amazon's 2026 announcement has not confirmed an early-access window. Deals are grouped into formats such as Blockbuster Deals, Top 100 Deals, Mega Deals and 8 PM Deals, alongside exchange offers, combo offers and Buy More Save More schemes. Amazon has confirmed a 10% instant discount on SBI credit and debit cards and EMI transactions, with up to 10% extra savings for Prime members.

Key takeaway: Amazon's headline discounts reduce the sticker price, while the Bajaj Finance Insta EMI Card lets you spread the reduced price across Easy EMIs of 3 to 60 months on eligible products, so a big-ticket festive purchase does not have to be paid for in one go.

The 2026 Amazon Diwali sale calendar begins on 8 October, with festive dates leading up to Diwali on 8 November marking different stages of the sale period.

• 7 October 2026 – Expected Prime early access: Prime members have received a 24-hour head start in previous years. Amazon is yet to confirm this for the 2026 sale.

• 8 October 2026 – Great Indian Festival opens for all: The sale goes live for every customer, with the widest range of deals across smartphones, electronics, TVs, appliances, fashion, beauty and everyday essentials.

• Mid-to-late October 2026 – Festive phases: Based on past editions, the sale typically refreshes its deals in waves through Navratri and Dussehra, with new launches and restocks on popular products.

• 6 November 2026 – Dhanteras: Traditionally a peak day for buying gold, appliances, electronics and kitchenware, and a point where issuers and brands often introduce dedicated offers.

• 8 November 2026 – Diwali: The festival itself, and the natural end point of the Diwali shopping window. Amazon has not announced the sale's closing date, so the final days may be confirmed on Amazon.in closer to the time.
   

Across the whole period, discounts of up to 80% apply on select products, and the SBI card offer runs alongside the brand and category deals.

The Bajaj Finance Insta EMI Card is a digital financing card that comes with a pre-qualified loan offer of up to ₹6 Lakhs, which can be used to buy products on Easy EMIs instead of paying the full price upfront. It is not a credit card: each purchase is treated as a separate loan, and the EMIs are debited automatically from the linked bank account over a tenure of 3 to 60 months.

The card is accepted at over 1.5 Lakh partner stores across 4,000+ cities and on eligible online platforms, covering more than 1 million products across electronics, appliances, furniture, fashion, travel and groceries. Select products are available with zero down payment. There is a one-time joining fee of ₹530 (inclusive of applicable taxes) and no annual or renewal fee. Because the loan offer is already sanctioned, purchases are converted to EMI at checkout without a fresh loan application each time, which is where the card fits into festive sale shopping.

The eligibility conditions for the Bajaj Finance Insta EMI Card are limited to a few basic requirements, and the application is completed online.

• Nationality: The applicant must be an Indian citizen.
• Age: The applicant must be between 21 and 70 years of age.
• Income: A regular source of income is required, whether salaried or self-employed.
• Credit score: Approval and the loan offer amount are subject to Bajaj Finance's risk policies, and a healthy credit score improves the offer.
• Documents: A PAN card and Aadhaar card (or Aadhaar number for KYC) are the only documents needed.
   

The application takes place on the Bajaj Finance app or website, where the pre-qualified loan offer is displayed and the mobile number as well as identity is verified. After the joining fee is paid, the card details appear in the app and the card can be used for Easy EMI purchases.

Using the Insta EMI Card on Amazon follows the usual checkout flow, with the card selected as the payment method at the final step. Follow these quick and simple steps to enjoy the 2026 Amazon Diwali offers using the Bajaj Finance Insta EMI Card:

Step 1: Download the Amazon shopping app on your device or visit their official website

Step 2: Log into your Amazon account using credentials

Step 3: Browse through multiple products of different categories and select the one you wish to purchase

Step 4: Add the selected products to the cart and proceed towards the payment section

Step 5: Ensure that the shipping address is correctly mentioned along with contact details

Step 6: Choose Bajaj Finance Insta EMI Card as your payment option

Step 7: Enter your Bajaj Finance Insta EMI Card details

Step 8: Select the repayment tenure from the available options

Step 9: You will receive an OTP for authentication and verification

Step 10: Enter the OTP and click on submit

Your purchase is now complete. You will receive the products within the estimated delivery dates.

The EMI amount and tenure are displayed before the transaction is confirmed, allowing you to review the repayment details beforehand. The available Insta EMI Card limit reduces by the purchase amount and is restored as EMIs are repaid. Any subsequent purchase remains subject to the available card limit, product eligibility, and applicable financing terms. 

Amazon’s Diwali sale includes offers across categories such as home appliances, gadgets, wearables, and electronics. During the sale period, select products may be available with discounts of up to 80%, subject to the applicable offer terms.

Eligible purchases may also be made using the Bajaj Finance Insta EMI Card, allowing the purchase amount to be repaid through EMIs. Product eligibility, EMI tenure, down payment, fees, and other terms depend on the applicable financing scheme.