East Coast cycles deliver robust performance for daily commuting, fitness routines, and adventurous mountain trails, making them a top choice for riders of all ages.
Last updated on: March 30, 2026
Whether you require a rugged 21-speed mountain bike for off-road trails or a sleek single-speed hybrid for city travel, East Coast offers various models engineered for durability and rider comfort. These cycles are designed to simplify your fitness journey and daily transport with high-tensile steel frames, advanced braking systems, and ergonomic designs that ensure a smooth ride. Utilising the Bajaj Finserv Insta EMI Card allows you to acquire these reliable outdoor companions without a significant initial financial outlay, spreading the east coast cycle price over comfortable monthly instalments.
East Coast provides a versatile range of cycles tailored to meet different rider heights and terrain preferences. From high-performance MTBs with dual disc brakes to lightweight city road bikes, these models provide dependable performance for everyday use. Below is a look at popular models available on the market:
Model Name |
Cycle Type |
Frame Material |
Wheel Size |
Gear Type |
Brake Type |
Ideal For |
Typical Price (₹) |
East Coast Legend |
MTB |
Carbon Steel |
26 T |
21-Speed |
Dual Disc |
Adults / Adventure |
₹8,100 – ₹17,999 |
East Coast Premium City |
Road/Hybrid |
Hi-Ten Steel |
29 T |
7-Speed |
V-Brake |
City Commuting |
₹6,600 – ₹27,899 |
East Coast Hustle |
MTB |
Mild Steel |
26 T |
Single Speed |
Dual Disc |
Fitness / Teens |
₹7,000 – ₹27,899 |
East Coast Invincible Pro |
MTB |
Carbon Steel |
26 T |
21-Speed |
Dual Disc |
Off-Road Trails |
₹6,300 – ₹12,999 |
East Coast Arrogant |
Kids |
Steel |
20 T |
Single Speed |
Caliper |
Children (7–12 Yrs) |
₹3,700 – ₹13,949 |
Disclaimer: Prices may vary depending on region, model, and current offers. Always refer to the official website or authorised retailers for the latest pricing.
The application process for the Bajaj Finserv Insta EMI Card is entirely digital and requires minimal documentation. Once your card is active, you can manage the east coast cycle on emi through these steps:
Visit a Bajaj Finserv partner website
Browse the available East Coast Cycle
Select your preferred model and choose the EMI payment option
Complete the application process and verify your details
Confirm your purchase and select the desired EMI tenure
Visit a Bajaj Finserv partner store
Explore the East Coast Cycle available in-store
Select a model you want and request the EMI payment options
Finalise your purchase at the billing counter
Take home your new East Coast Cycle with easy EMI payments
Managing your fitness and lifestyle expenses becomes effortless with the Insta EMI Card:
Choosing the right East Coast cycle depends on your physical requirements and intended riding environment:
Expand your riding horizons by exploring different categories of East Coast mobility solutions:
East Coast MTB Cycles: Built for off-road durability and shock absorption.
East Coast Road Cycles: Aerodynamic designs for speed on smooth tarmac.
East Coast Hybrid Cycles: The perfect mix of city efficiency and trail capability.
East Coast Kids Cycles: Ergonomic and colourful designs for the youngest riders.
If you are considering other options, you can also explore these reputable cycle brands available on easy EMI plans:
Reviewer
Yes, you can use the Bajaj Finserv Insta EMI Card to purchase all East Coast MTB models on interest-free instalments at partner outlets.
Absolutely. You can avail EMI benefits and special offers even during major festive sales on both online and offline platforms.
Yes, simply choose the Insta EMI Card under the payment section on partner e-commerce sites to convert your purchase into EMIs.
Yes, their Premium City and Hybrid models are designed with lightweight materials and efficient gear systems specifically for urban roads.
Yes, East Coast utilises high-tensile carbon steel and mild steel frames to ensure long-term durability and safety for the rider.
Yes, they offer a wide range of frame sizes (17" to 19") and wheel sizes (20 T to 29 T) catering to both teenagers and adults.
Yes, features like front suspension and ergonomic saddles ensure a comfortable ride by absorbing shocks from uneven surfaces.
Yes, they offer 7-speed and 21-speed geared options, primarily using reliable Shimano or indigenous gear systems.
With over 22 years of manufacturing experience, East Coast cycles are built to last with a 6-month domestic warranty on the frame and fork.