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Understand the investment, eligibility, business model and application process for starting a Jockey franchise in India.
Last updated on: Aug 13, 2026
Jockey is one of India's most recognised innerwear and athleisure brands, operated under licence by Page Industries Limited. The brand follows an Exclusive Brand Outlet (EBO) franchise model, where franchisees own and operate dedicated Jockey stores.
The investment required is generally higher than that for many small-format retail franchises, typically starting from ₹45 Lakhs to ₹50 Lakhs. Know the franchise model, investment requirements, eligibility criteria, and application process.
A Jockey franchise offers several advantages for retailers looking to enter the branded apparel segment.
Here are some key benefits:
Jockey has operated in India for over two decades under Page Industries and enjoys strong brand recognition in the innerwear and athleisure segments.
The company provides guidance on store setup, visual merchandising, and staff training.
Innerwear is an essential product category with repeat purchase demand, which can support regular customer footfall in well-located stores.
Jockey's established market position helps reduce direct competition from low-cost brands.
National advertising and promotional campaigns by Page Industries can help drive brand awareness and reduce the need for independent marketing efforts.
Jockey operates through an Exclusive Brand Outlet (EBO) franchise model. Under this model, you open and manage a dedicated Jockey store that sells only Jockey products and follows the brand's retail and visual merchandising standards.
What this means in practice:
| Aspect | Details |
|---|---|
Store Format |
Dedicated EBO in high-street locations, malls, or prominent commercial zones |
Product Range |
Jockey products only; multi-brand or competing inventory is not permitted |
Store Design |
Fixtures, display units, and interiors must align with Jockey's retail identity standards |
Investment Level |
Higher than many multi-brand retail formats due to store fit-out, branding, and inventory requirements |
Franchisee Role |
Manage day-to-day operations, staffing, and customer service in line with brand guidelines |
Brand Support |
Assistance with store design, staff training, visual merchandising, and inventory planning |
The total investment required depends on store size, city category and interior specifications. Based on available industry estimates, the Jockey franchise cost in India is generally structured as follows:
| Component | Estimated Range (₹) |
|---|---|
Initial Investment (Overall Setup) |
45 Lakhs – 50 Lakhs |
Interior Design (Company-approved layout) |
15 Lakhs – 30 Lakhs |
Equipment and Fixtures |
5 Lakhs– 6 Lakhs |
Space Requirement |
1,000 – 1,200 sq. ft. (minimum 900 sq. ft. in select cases). The front width of the store is typically expected to be around 18 feet, with adequate display height and visibility. |
Net profit margins in the apparel franchise segment are typically cited at 10%–12%. There is no fixed monthly income guarantee — earnings scale with sales volume, location quality, and cost control.
Disclaimer: Investment figures and margins are indicative. Actual costs and returns may vary based on location, market conditions and company policies. You should verify details directly with the brand before investing.
Before applying, you must meet certain standard requirements:
You must be at least 21 years old
Prior experience in retail or apparel is preferred
You should have sufficient funds to cover setup and working capital
You may need 7–8 trained staff members for store operations
Suitable commercial retail space that meets company guidelines
Ability to obtain required trade and tax registrations
You should organise your paperwork before applying. Clear documentation helps during verification and speeds up the approval process:
| Document Category | Details Required |
|---|---|
Identity Proof |
PAN card, Aadhaar card or Voter ID |
Address Proof |
Utility bill, ration card or other valid residence proof |
Photograph & Contact Details |
Recent passport-size photograph, active mobile number and email ID |
Bank Details |
Cancelled cheque and current account details |
Property Documents |
Rent agreement, sale deed, shop agreement or No Objection Certificate (NOC) |
Business Licences |
GST registration, shop and establishment licence and other local trade approvals |
Income Records (if required) |
Income Tax Returns for financial assessment |
You can apply for a Jockey franchise through the company's official website. Here are the steps to follow:
Submit an Enquiry
Visit the official Jockey India website and complete the franchise enquiry form with your contact and business details.
Share Business Information
Provide details about your proposed store location, available space, investment capacity, and business background.
Submit Your Application
Review the information entered and submit the application for evaluation.
Complete the Evaluation Process
If shortlisted, Jockey representatives will contact you for discussions, location assessment, and franchise agreement formalities.
Final approval depends on internal screening, site inspection and commercial viability.
Opening a retail store requires structured financial planning. The overall jockey franchise cost is significant, so you should assess funding sources carefully before applying.
You may consider the following options:
Business Loan
Compare business loan options on Bajaj Markets to help fund store setup, interiors, and working capital.
MSME Schemes
If eligible, you can explore government-backed MSME financing options with structured repayment terms.
Investor Partnership
Partnering with a co-investor can reduce your upfront capital requirement. Define ownership and profit-sharing terms clearly.
Personal or Family Funds
Using your own funds can reduce borrowing costs and lower financial obligations during the initial stages of the business.
If you plan to finance part of the investment, you may explore the following business loan options available on Bajaj Markets:
| Available Offerings | Maximum Loan Amount | Starting Interest Rate | Maximum Loan Tenure | Processing Fees |
|---|---|---|---|---|
80 Lakhs |
14% p.a. |
96 months |
Up to 4.72% (Inclusive of applicable taxes) of the loan amount |
|
50 Lakhs |
18% p.a. |
42 months |
Up to 2.5% of the loan amount |
|
2 Lakhs |
29.5% p.a. |
30 months |
Up to 2% |
|
35 Lakhs |
19.2% p.a. |
36 months |
Up to 3% of the loan amount + GST |
|
30 Lakhs |
22% p.a. |
36 months |
Up to 3% of the loan amount + GST |
|
30 Lakhs |
18% p.a. |
36 months |
3% to 4.25% |
|
₹10 Lakhs |
22% p.a. |
36 months |
3% to 4% of the loan amount + GST |
|
₹10 Lakhs |
22% p.a. |
36 months |
Up to 4.72% (Inclusive of applicable taxes) |
|
₹75 Lakhs |
15.5% p.a. |
60 months |
Up to 2% + GST |
|
₹35 Lakhs |
20.5% p.a. |
36 months |
1% - 6% |
|
₹75 Lakhs |
17% p.a. |
72 months |
Up to 3% of the loan amount |
Disclaimer: The details mentioned in the above table are indicative and may vary based on the lender's policies and eligibility criteria.
A Jockey EBO franchise suits investors who can commit ₹45–50 Lakhs and manage a dedicated single-brand retail store. Returns of 10%–12% are achievable with the right location and disciplined cost control. Verify current terms directly with Page Industries before investing, and use a business loan on Bajaj Markets to bridge any funding gap.
Reviewer
The total investment is generally estimated between ₹45 Lakhs and ₹50 Lakhs. This includes store setup, interiors and equipment. Actual costs may vary by city and store size. You should confirm updated figures with the company before investing.
Yes, the brand has a strong market presence in India. Profitability depends on store location, sales turnover and operational efficiency. Like any retail business, consistent footfall and inventory management influence returns.
Jockey is an international apparel brand. In India, it is operated under licence by Page Industries Limited, which manages manufacturing, distribution and retail operations in the country.
A commonly cited margin in the apparel sector ranges between 10% and 12%. The actual Jockey franchise profit margin depends on sales volume, operational expenses and store location. Margins are not fixed and may vary based on market conditions.
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