Credit Score Monitoring Service: Market Size, Growth, and Trends 2025–2029

The credit score market boasts the following trends and growth opportunities:

• As of March 2024, approximately 119 million Indians actively tracked their CIBIL scores, leading to a 51% year-on-year growth, according to a report by TransUnion CIBIL.​

• This surge in credit score monitoring is majorly charged by millennials and Gen Z, who constitute 77% of the self-monitoring population.​

• Non-metro regions saw a significant surge of 57% in self-checks of credit score, compared to 33% in metro areas, indicating expanding financial awareness beyond urban centers.​

• As of December, 2024, females have also shown a 42% growth in credit monitoring, rising to 27 million women monitoring their credit score. 

• With increased monitoring, the individuals’ credit health is improving. 46% of consumers improved their CIBIL score within six months of checking, enhancing their borrowing chances.​

CIBIL studies show that 38% of people confirmed that the primary reason for individuals to monitor their credit score is to improve it. This behavioral shift, combined with digital transformation and regulatory focus, is driving strong market growth. Other such factors include: 

• Digital Financial Inclusion: Government initiatives and private sector innovation have significantly increased access to banking services, creating a rising customer base for credit monitoring.

• Regulatory Push: The Reserve Bank of India (RBI) mandates credit bureaus to update reports every 15 days, improving information accuracy and motivating consumers to stay vigilant about credit health.​

• Rising Awareness: More Indians are aware today than ever before that credit scores directly impact loan approvals and interest rates, leading to increased subscription to monitoring services.

• Fintech Expansion: Apps and platforms providing credit score tracking as part of their financial management suites are gaining popularity, especially among youth and first-time borrowers.

• AI and Analytics: Enhanced algorithms provide predictive credit risk analytics and fraud alerts, improving the user experience and market appeal.

Market segmentation reveals how user behavior, service preferences, and regional growth are defining the next phase of credit monitoring expansion.

• Personal vs. Family Applications: While personal credit monitoring dominates, services for family monitoring and joint financial health management are emerging trends.

• Periodic vs. On-Demand Tracking: Traditional monthly or quarterly updates remain popular, but on-demand alerts response to credit changes and fraud attempts are rapidly growing segments.

• By Geography: Urban and metropolitan areas drive most subscriber growth, with tier 2 and tier 3 cities showing significant uptake as digitisation spreads.

Some of the challenges concerning the credit monitoring service market in India are:

• Rural Penetration: Limited internet access and credit awareness in rural regions restrict market penetration.

• Complexity of Credit Reports: Despite improvements, many users find credit reports difficult to interpret, hindering engagement.

• Regulatory Compliance: Adapting to evolving data protection norms requires ongoing investment from service providers.

India’s credit score monitoring market is primed for sustained expansion, fueled by the ongoing rise of digital finance and expanding borrower base. Opportunities lie in leveraging AI for personalised credit insights, expanding services to underserved rural markets, and integrating credit monitoring into comprehensive financial health solutions. Service providers investing in education, user-friendly platforms, and data security are expected to dominate the growing market.

Rising awareness and boost in technology has helped shape the credit score monitoring service market in India. Supportive factors include enhanced regulatory support and improving consumer demand. Due to these factors, the market is expected to grow at a noteworthy scale. As more and more people begin regularly monitoring their credit scores, the credit score monitoring market is expected to reach new peaks.