Yes Bank Launches New YES Prosperity Rewards Plus Credit Card

YES BANK Partners with NPCI to launch RuPay Credit Cards

Published On: 27 Dec 2021

 

YES BANK recently entered a partnership with the National Payments Corporation of India (NPCI) to launch credit cards on the indigenously developed RuPay platform. The same was announced in the Digital Payments Utsav at New Delhi in the presence Shri Ashwini Vaishnaw, Cabinet Minister, Ministry for Railways & MeitY (Ministry of Electronics and Information Technology) and Shri Rajeev Chandrashekhar, MoS, MeitY.

 

The ‘YES Prosperity Rewards Plus credit card’, the bank stated, is designed to extend the purchasing capacity of its Yes Prosperity segment customers while increasing their savings. It added that the card comes with several benefits such as credit card reward points that never expire, fuel surcharge waiver, accelerated rewards points on YES Cart, merchant offers in collaboration with NPCI, an extensive rewards catalogue, as well as an extremely rewarding loyalty program.

 

Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, commented on the launch saying, “We are pleased to announce our partnership with NPCI to offer our customers credit cards stacked with a range of benefits. The YES Prosperity RuPay branded credit cards complement the lifestyle requirements of our customers – simplifying their purchase experience. The partnership is aligned with our ongoing efforts to expand and diversify our credit offerings for customers, ensuring that their payment journeys are contactless, enjoyable and more rewarding.”

 

Ms. Praveena Rai, COO, NPCI said in the official press release, “We are glad to associate with YES BANK for the launch of YES Prosperity RuPay credit card. We believe that this card will offer a delightful shopping experience to the customers with attractive benefits and rewards. RuPay is gaining significant momentum in the credit card space with an increasing user base. Our tie-up with YES BANK is a step forward to take RuPay cards to a varied customer base of the country and make it an Indian household product.”

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