The first day of Diwali, the ‘festival of lights’, is also celebrated as ‘Dhanteras’. On this day, Indians, by tradition, worship Lord Kuber and Goddess Lakshmi. Also called Dhanatrayodashi, Dhanteras means prosperity and wealth, and hence the day is considered auspicious to purchase precious metals. Therefore, people buy gold on Dhanteras and other precious metals like silver to welcome fortune, health, and wealth.
The term Dhanteras is derived from 'Dhan', which signifies wealth, while 'Teras', which represents thirteen. The festival takes place on the 13th day of Krishna Paksha according to the Hindu calendar. Since the festival symbolises fortune and wealth, buying gold on Dhanteras is considered a wise investment.
Furthermore, several jewellers offer special discounts on purchasing Dhanteras gold coins on this occasion. This event marks the beginning of Diwali when people buy gold items like gold coins, gold ornaments, and other gold products.
This year, the auspicious time to buy gold on Dhanteras is on 22nd October 2022. The timings are classified as per three different sessions of the day following Hindu lunar calendar and mythological calculations. They are:
Early Morning Muhurat (Labha): 5:02 am to 6:35 pm
Evening Muhurat: 6:11 pm to 7:45 pm
Night Muhurat (Chara, Amrita, Shubha): 9:17 am to 1:56 pm
In addition, if you want to buy this attractive yellow metal on the following day, i.e. on Sunday, 23rd October, you will get the advantage of the Choghadiya Muhurat, which is quite similar to the timing of the Dhantrayodashi.
Among all precious metals, gold has carried a unique sentimental value for Indians over the centuries. Everyone, from businesspersons to common households, consider the day of Dhanteras auspicious to buy gold and silver ornaments and coins.
In fact, a popular myth tells us why millions of Indians consider buying gold on Dhanteras as auspicious. According to the saga, the horoscope of the 16-year-old King Hima forecasted the death of the king by a snake bite on the 4th day of getting married.
In order to save her husband, the newly married wife of the king kept loads of her gold and silver ornaments at the doorstep of the king’s bedroom. Thereby, when the god of death Yama reached there to take the king’s soul, his eyes got dazzled by the striking gold and silver ornaments and coins.
Being incapable of entering the room, Yama sat on the heaps of ornaments and listened to different stories and songs the king’s wife sang to stop his husband from sleeping. Eventually, Yama left the place silently without attempting to take the king's life. Since then, purchasing gold on this particular day has been believed as auspicious and divine to keep evil away from the family and bring prosperity.
Apart from this mythological belief, many people, especially businessmen, buy gold on Dhanteras primarily due to the following reasons:
Through the ages, gold has proven to retain its value. This makes people consider it a sensible way to preserve wealth and pass it down through generations.
Compared to putting money in stocks, shares, and cryptocurrencies, investment in gold has always been considered low risk. This inspires people to invest in Dhanteras gold coin.
One of the reasons that people prefer to invest in gold is that it is a tangible asset and has been considered a safe haven over the years.
Compared to all other investments, gold has faster liquidity. Thus, in case of emergency, you can sell your gold immediately at the current market price.
Having gone through the reasons that make people purchase gold, let’s check out the current price of Dhanteras gold.
As on 17th October, 2022, price of 22-carat gold is Rs. 48,705.25 per 10 grams and 24-carat gold is Rs. 48,729.73 per 10 grams.
There are several attractive discounts and offers available on gold from several online and offline jewellers, marketplaces, and financial institutions during Dhanteras. For example, in 2022, Amazon brings you special offers such as:
Get gold coins at up to 20% off
Get gold rings starting from Rs. 1999 only
Gold pendants at up to 50% off
Get a discount of up to 40% off on gold and silver jewellery
Gold Earrings are available under Rs. 9999
Get gold-plated kitchen range are obtainable at up to 60% off
Get gold Plated Range up to 30% off
Gold Chains at up to 50% off
Now that you understand the reason of buying gold on Dhanteras, you can purchase this yellow metal on the eve of Diwali. First, however, make sure that you check out the timings of purchasing gold apart from the special offers and discounts.
Disclaimer: The schemes mentioned here are subject to the terms and conditions of financial institution. You can contact the lender for more information.
Gold products and ornaments are a tradition of Indian culture. People consider it a symbol of blessing, prosperity, wealth and fortune. Furthermore, people see gold as a personification of Goddess Lakshmi. In addition, since, Dhanteras signifies the event of Diwali, people purchase plenty of gold during this time owing to its offers and discounts.
The auspicious time to purchase Dhanteras gold coins and other gold ornaments are 22nd October 2022. The timings to purchase this yellow metal are from 5:02 to 18:35, 18:11 to 19:45, and 9:17 to 13:56.
On MCX or Multi Commodity Exchange, as of 17th October 2022, the market price of gold is Rs. 46,610 for every 10 grams.
In addition to its benefit as asset, buying gold during Dhanteras is considered especially auspicious. Moreover, since during Dhanteras, plenty of offers are available on gold ornaments and other gold products, people purchase this yellow metal in a large amount.
Several online and offline stores provide attractive offers on buying gold during Dhanteras. Check out the offer list of Amazon, for example:
Gold Earrings are available under Rs. 9999
Get gold-plated kitchen range are obtainable at up to 60% off
Get gold rings starting from Rs. 1999 only
Gold Chains at up to 50% off
Get a discount of up to 40% off on gold and silver jewellery
Get gold coins at up to 20% off
Gold pendants at up to 50% off
Get gold Plated Range up to 30% off
Disclaimer: Offers and schemes mentioned here are subject to the regulations of each concerned financial institution. Please contact the lender for more details.