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Purchase gold on Dhanteras to celebrate this auspicious day while adding to your investment portfolio!
Dhanteras comes from two words: 'Dhan' signifies wealth and 'Teras' represents thirteen. According to the Hindu calendar, the festival takes place on the 13th day of Krishna Paksha. On this day, Indians worship Lord Kuber and Goddess Lakshmi as per tradition.
No wonder then that the day is thought of as auspicious to purchase precious metals. Indian families often buy gold and other precious metals like silver on Dhanteras to welcome fortune, health, and wealth. Several jewellers offer special discounts on purchasing gold coins and jewellery on this occasion.
Since the festival symbolises fortune and wealth, buying gold on Dhanteras can be a wise investment. This year, Dhanteras falls on October 23, 2025.
In Hindu tradition, selecting the right ‘muhurat’ is more than just timing. It is a way to honour ancestral wisdom and add significance to important moments. The timings for this day obey the Hindu lunar calendar and mythological calculations.
They are classified into three different sessions. The best time to buy gold on Dhanteras is:
Window |
Timings |
|---|---|
Pradosh Kaal |
05:54 PM to 08:22 PM |
Vrishabha Kaal |
06:55 PM to 08:57 PM |
Trayodashi Tithi |
10:31 AM on October 17, 2025, to 01:15 PM on October 23, 2025 |
Among all precious metals, gold has carried a unique sentimental value for Indians over the centuries. Here are a few reasons why you can consider buying gold on Dhanteras:
Safe Investment
Gold is a trusted and reliable investment. Its value has usually increased over time, making it ideal for building wealth.
Smart Financial Decision
Many jewellers and sellers offer discounts and schemes on gold on Dhanteras. You can use these offers to get better deals and maximise your investment.
Symbol of Wealth
Gold has long symbolised wealth and prosperity. Its beauty and rarity have made it valuable for centuries. Buying gold on Dhanteras helps you attract prosperity and secure your financial future.
Gold and Goddess Lakshmi
Goddess Lakshmi is the embodiment of wealth or abundance, who showers blessings, which are often depicted as gold. As per Hindu mythology, she emerged from the ocean of milk with a pot of gold. Purchasing gold on Dhanteras is a way to invite good fortune into your home.
Protection from Bad Omens
In Hindu belief, gold wards off evil spirits and negative energies. Purchasing gold on Dhanteras is often seen as enhancing protection and reducing bad luck.
While gold is a popular option on Dhanteras, you can also purchase other items on this auspicious day. Here are some of these items:
Utensils
Electronics
Silver
You can perform Dhanteras puja at any time. However, it is better to do so during the auspicious time or ‘muhurat’ on Dhanteras.
There are many reasons why buying gold on Dhanteras has become a tradition. Here are some of these reasons:
Cultural tradition
Symbol of wealth
Blessings of Goddess Lakshmi
Auspicious timing and discounted pricing
Long-term investment
Protection from negativity
Goddess Lakshmi embodies wealth and opulence. Buying gold on Dhanteras invites her blessings into your home, bringing good fortune.
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