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Stocks Insights

Net Profit Margin

Nupur Wankhede Posted on November 07, 2025

Learn how the net profit margin shows a company’s overall profitability, why it matters for investors and businesses, and how to calculate it with examples.

Net profit margin is one of the most widely used financial ratios to measure a company’s profitability after accounting for all expenses, taxes, and interest. It reflects how efficiently a company converts revenue into actual profit and provides key insights into long-term financial health.

What is Net Profit Margin

Net profit margin represents the percentage of revenue left after all expenses have been deducted, including cost of goods sold (COGS), operating costs, interest, and taxes. It indicates the proportion of profit a business generates from its total revenue.

A higher net profit margin signals more efficient cost management and profitability, while a lower margin may suggest inefficiencies or higher expenses.

Net Profit Margin Formula and Calculation

The formula for net profit margin is:

  • Net Profit Margin (%) = (Net Profit ÷ Revenue) × 100

Where:

  • Net Profit = Revenue – (COGS + Operating Expenses + Interest + Taxes)

  • Revenue = Total sales or income earned by the company

This formula helps businesses and investors compare profitability across companies and industries.

Example of Net Profit Margin Calculation

Suppose Company A earns revenue of ₹1,00,00,000. Its expenses are as follows:

  • COGS = ₹40,00,000

  • Operating Expenses = ₹20,00,000

  • Interest = ₹5,00,000

  • Taxes = ₹10,00,000

Net Profit = ₹1,00,00,000 – (₹40,00,000 + ₹20,00,000 + ₹5,00,000 + ₹10,00,000) = ₹25,00,000

Net Profit Margin = (₹25,00,000 ÷ ₹1,00,00,000) × 100 = 25%

This means the company earns ₹25 profit for every ₹100 of revenue.

Importance of Net Profit Margin

Net profit margin is a key measure for evaluating financial performance:

  • Indicator of Profitability: Shows how much revenue is retained as profit.

  • Investor Tool: Used by investors to assess a company's profitability and financial condition.

  • Operational Insight: Reflects cost management efficiency.

  • Benchmarking: Allows comparison across peers and industries.

  • Sustainability Measure: Demonstrates long-term viability of the business.

Advantages of Net Profit Margin

Some benefits of using this ratio include:

  • Provides a complete view of profitability after all costs.

  • Useful for comparing companies across industries.

  • Helps identify cost efficiency and pricing strategies.

  • Acts as a benchmark for performance over time.

Disadvantages of Net Profit Margin

However, it has certain drawbacks:

  • Industry differences make cross-sector comparisons less meaningful.

  • Non-operating income or one-time expenses can distort results.

  • Sensitive to accounting practices and financial policies.

  • Does not reflect cash flow directly.

Net Profit Margin vs Gross Profit Margin

Here’s how these two ratios differ:
Aspect Gross Profit Margin Net Profit Margin

Formula

(Revenue – COGS) ÷ Revenue × 100

Net Profit ÷ Revenue × 100

Focus

Core profitability from production

Overall profitability after all expenses

Insight

Shows efficiency in production and pricing

Reflects true bottom-line profitability

Use Case

Useful for manufacturers and retailers

Useful for investors, creditors, and managers

Both are important, but net profit margin gives a more comprehensive picture of financial health.

Conclusion

Net profit margin is a widely used financial ratio for measuring overall profitability. While it highlights efficiency and profitability, it should be used alongside other ratios like gross profit margin, operating margin, and cash flow metrics for a complete analysis.

Disclaimer

This content is for informational purposes only and the same should not be construed as investment advice. Bajaj Finserv Direct Limited shall not be liable or responsible for any investment decision that you may take based on this content.

FAQs

What does net profit margin tell you?

Net profit margin tells you how much profit a company generates from its revenue after all expenses, interest, and taxes are deducted.

Why is net profit margin important for investors?

It helps investors gauge the profitability and financial health of a company, making it easier to compare investment opportunities.

What factors affect net profit margin?

Factors such as cost of goods sold, operating efficiency, interest rates, tax policies, and pricing strategies affect net profit margin.

What is net profit vs gross profit?

Gross profit measures earnings after deducting only production costs, while net profit reflects earnings after all expenses, including taxes and interest.

What is the average net profit for a small business?

The average net profit margin for small businesses typically ranges between 5% and 10%, though it varies widely depending on industry and cost structure.
Hi! I’m Nupur Wankhede
BSE Insitute Alumni

With a Postgraduate degree in Global Financial Markets from the Bombay Stock Exchange Institute, Nupur has over 8 years of experience in the financial markets, specializing in investments, stock market operations, and project management. She has contributed to process improvements, cross-functional initiatives & content development across investment products. She bridges investment strategy with execution, blending content insight, operational efficiency, and collaborative execution to deliver impactful outcomes.

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Posted on 03 Oct

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What is Written Down Value (WDV)?
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Anshika
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Posted on 03 Oct

Nupur Wankhede
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Posted on 03 Oct

Nupur Wankhede
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Posted on 03 Oct

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Index Funds: Meaning, Types, Benefits, and How to Invest
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Anshika
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Posted on 03 Oct

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Posted on 01 Oct

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 29 Sep

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Posted on 25 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 22 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 20 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 19 Sep

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Posted on 18 Sep

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Posted on 15 Sep

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Posted on 15 Sep

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Posted on 15 Sep

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Automated Trading Tools in the Stock Market: Benefits & Overview
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Posted on 15 Sep

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What is Market Depth (DOM)? Meaning, Importance & How to Use It in Trading
Posted on 12 Sep

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Posted on 12 Sep

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Impact of Mergers and Acquisitions on Stock Prices Explained
Posted on 12 Sep

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Strategies to Identify Entry and Exit Points in the Stock Market
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Posted on 12 Sep

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Value at Risk (VaR): Meaning, Examples, Types & Formula
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Posted on 12 Sep

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Understanding the India VIX Index: Meaning, Calculation and Market Role
Posted on 12 Sep

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Advantages and Disadvantages of a Company Going Public
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