While earnings persistence focuses on consistency, earnings quality assesses the credibility and accuracy of reported earnings.
Earnings quality reflects whether profits are derived from core operations or influenced by non-recurring items like asset sales, accounting adjustments, or temporary market effects.
High-Quality Earnings:
Driven by recurring revenue streams.
Supported by strong cash flow.
Follow conservative accounting practices.
Low-Quality Earnings:
Influenced by aggressive accounting or one-time gains.
Show large swings due to revaluations or provisions.
Lack alignment with cash flow trends.
Insight:
A company can have persistent earnings that are low-quality if those profits come from non-sustainable activities. Hence, persistence and quality must be analysed together.