Ex-ante means “before the event”. It represents intentions, estimates, or plans formed ahead of any action or outcome. This approach is based on expectations—such as projected income, demand, interest rates, or prices—rather than actual, realised data. It plays a central role in economic forecasting, public policy, business planning, and personal budgeting.
For instance, a government ministry might prepare an ex-ante cost–benefit analysis before launching a transport project. This would rely on traffic forecasts, estimated construction costs, and projected usage. After implementation, an ex-post analysis would assess the actual traffic volumes and costs incurred, highlighting the differences.
Similarly, businesses prepare ex-ante sales plans to guide hiring and production. These plans are based on demand expectations and market trends. Later, the actual sales data helps assess how accurate the initial forecasts were.
Even in personal finance, individuals often make ex-ante budgets based on estimated income and regular expenses. Comparing this to actual bank statements reveals whether financial goals were achieved or not.